"Nearly all Americans snack, especially younger adult consumers who also are more likely to have increased their snacking frequency over the last year. Snacking may also be replacing standard daily meals, and this behavior is likely to continue. Americans claim a preference toward healthier snacks, specifically those with simple ingredients and low calorie counts; however, they most often snack to satisfy a craving, highlighting the important role taste and flavor ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Daily Snacking Frequency
Retail Channels
Reasons for Snacking
Important Features
Attributes Associated with Snacking Occasions
Snacking Behaviors
Attitudes Toward Snacking
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Data Sources and Abbreviations
Appendix – The Consumer
29th December 2015
“General Mills has reduced sodium across several of its product categories, most notably among its savory snacks category where it reduced sodium by 35%. However, balancing sodium reduction and taste is a real challenge for the company, especially with the influence of taste on product purchases.” 
31st August 2015
“Nearly all Americans are snacking and they are more likely to purchase snacks across a variety of physical retail stores. Online snack subscription service, NatureBox, is planning to offer its products in retail stores as a way to reach the majority of snacking shoppers and then convert them into online ...
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Nearly all US adults are snacking
