Table of Contents
Introduction
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- Definition
- Classified
- Unclassified
- Report structure
- Methodology
- Abbreviations
Executive Summary
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- The market
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- Figure 1: China – Total travel accommodation outlets, 2008-18
- Companies and brands
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- Figure 2: China – Top 5 hotel chain groups’ share of total star-rating classified outlets, 2012
- The consumer
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- Figure 3: Number of nights spent in an hotel in China, August 2013
- Key trends
- Hotel purpose and duration of stay
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- Figure 4: Purposes for staying in an hotel in China, August 2013
- How do consumers choose and book hotels?
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- Figure 5: Planning process before booking an hotel, August 2013
- What consumers look for in an hotel
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- Figure 6: Importance of reputation/quality factors when booking an hotel in China, August 2013
- Chinese consumer attitudes towards hotels
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- Figure 7: Attitudes towards basic needs fulfilment of hotels in China, August 2013
- What we think
The Market
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- Key points
- Market size and forecast
- The total market
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- Figure 8: China – Total travel accommodation outlets, 2008-18
- The 1-3 star-rated hotels sector
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- Figure 9: China – Total 1-3 star-rated travel accommodation outlets, 2008-18
- The 4-5 star-rated hotels sector
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- Figure 10: China – Total 4-5 star-rated travel accommodation outlets, 2008-18
- The unclassified hotels sector
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- Figure 11: China – Total non-star-rated travel accommodation outlets, 2008-18
- Market segmentation
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- Figure 12: China – Total travel accommodation outlets, by star-rating classification and non-classified type, 2008-12
- Figure 13: China –Travel accommodation outlets total period % growth, by star-rating classification, 2007-12
- Market drivers
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- Figure 14: Period % growth in key statistical indicators for hotel service enterprises and establishments above the designated national statistics gathering threshold, 2008-11
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- Figure 15: Urban per capita household leisure services spending, 2008-11
- The strong growth of domestic travel creating new potential
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- Figure 16: China – Volume of passenger traffic, by location of origin and purpose, 2007-12
- Lower tier cities seeing bigger growth in airport passenger volume
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- Figure 17: China – Top-21 airports, by share of total airport passenger volume and volume growth, 2012
- Domestic leisure travel tops consumers’ reasons for flying
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- Figure 18: Reason for flying, June 2013
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- Figure 19: Choice of airline and class, June 2013
- Strong growth potential showing in consumers taking short breaks
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- Figure 20: Frequency of spending leisure time, by type of activity in the past 12 months, July 2013
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- Figure 21: Changes in the amount of time spent on leisure, by type of activity compared to 12 months ago, July 2013
Companies and Brands
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- Key points
- Brand share
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- Figure 22: China – Top-5 hotel chain groups’ share of total star-rating classified outlets, 2012
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- Figure 23: China – Leading hotel chain groups’ total star-rating classified outlets, 2009-12
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- Figure 24: China – Top 5 hotel chain groups’ share of total star-rating classified outlets, 2009-12
- Advertising and innovation
- Wedding and banquet services
- Conference and business meeting services
- Cuisine events
- Major festival marketing
- Special city breaks
- Loyalty/membership cards
- Services to guests – massage, travel booking, transport, etc.
- Companies
- Home Inns and Hotels Management Inc.
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- Figure 25: Home Inns and Hotels Management Inc. financial results, 2008-12
- 7 Days Group Holdings, Ltd.
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- Figure 26: Days Group Holdings, Ltd. financial results, 2008-12
- Figure 27: Days Group Holdings, Ltd. hotel network structure, 2008-12
- China Lodging Group, Ltd.
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- Figure 28: China Lodging Group, Ltd. financial results, 2008-12
- Figure 29: China Lodging Group, Ltd. hotel network structure, 2010-12
- Shanghai Jinjiang International Hotels Development Co., Ltd.
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- Figure 30: Shanghai Jinjiang International Hotels Development Co., Ltd. financial results, 2011/12
- Figure 31: Shanghai Jinjiang International Hotels Development Co., Ltd. hotel network structure, 2008-12
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- Figure 32: Shanghai Jinjiang International Hotels Development Co., Ltd. average room revenues and occupancy, by brand, 2011/12
- GreenTree Inns Hotel Management Group, Inc.
The Consumer – Hotel Usage and Duration of Stay
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- Key points
- Purposes of hotel stay
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- Figure 33: Purposes for staying in an hotel in China, August 2013
- Duration of hotel stay
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- Figure 34: Number of nights spent in an hotel in China, August 2013
The Consumer – Hotel Planning and Booking Habits
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- Key points
- The planning process before booking a hotel
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- Figure 35: Planning process before booking an hotel, August 2013
- How people book hotels
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- Figure 36: How consumers book an hotel in China, August 2013
The Consumer – Features Sought by, and Attitudes towards Hotels among Chinese Consumers
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- Key points
- Key services and facilities sought by consumers from an hotel
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- Figure 37: Importance of service/facility factors when booking an hotel in China, August 2013
- Attitudes towards hotel pricing
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- Figure 38: Attitudes towards price of hotels in China, August 2013
Key Issue – Hotel Purpose and Duration of Stay
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- Key points
- Short holiday breaks are in big demand
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- Figure 39: Purposes for staying in an hotel in China, August 2013
- Hotel leisure stays create a variety of opportunities
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- Figure 40: Purposes for staying in an hotel for leisure/personal reasons in China, August 2013
- Potential for increasing conference and training business
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- Figure 41: Purposes for staying in an hotel for business reasons in China, August 2013
- Consumer hotel stay reasons by lifestage
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- Figure 42: Purposes for staying in an hotel in China, by gender and age group, August 2013
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- Figure 43: Purposes for staying in an hotel in China, by marital status and children in household, August 2013
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- Figure 44: Purposes for staying in an hotel in China, by age of children in household, August 2013
- Consumer hotel stay reasons by income, location and education
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- Figure 45: Purposes for staying in an hotel in China, by monthly household income group, August 2013
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- Figure 46: Purposes for staying in an hotel in China, by city tier, August 2013
- Typical duration of stay at hotels
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- Figure 47: Number of nights spent in an hotel in China, August 2013
- Typical hotel stay duration by lifestage
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- Figure 48: Number of nights spent in an hotel in China, by gender and age group, August 2013
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- Figure 49: Number of nights spent in an hotel in China, by age of children in household, August 2013
- Typical hotel stay duration by income, location and education
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- Figure 50: Number of nights spent in an hotel in China, by monthly household income group, August 2013
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- Figure 51: Number of nights spent in an hotel in China, by city tier, August 2013
- What does it mean?
Key Issue – How do Consumers Choose and Book Hotels?
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- Key points
- The planning process before booking an hotel
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- Figure 52: Planning process before booking an hotel, August 2013
- Consumer hotel booking planning by lifestage
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- Figure 53: Planning process before booking an hotel, by gender and age group, August 2013
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- Figure 54: Planning process before booking an hotel, by marital status and children in household, August 2013
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- Figure 55: Planning process before booking an hotel, by age of children in household, August 2013
- Consumer hotel booking planning by income and location
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- Figure 56: Planning process before booking an hotel, by monthly household income group, August 2013
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- Figure 57: Planning process before booking an hotel, by level of education, August 2013
- How consumers book an hotel stay
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- Figure 58: How consumers book an hotel in China, August 2013
- Consumer hotel booking process by lifestage
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- Figure 59: How consumers book an hotel in China, by gender and age group, August 2013
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- Figure 60: How consumers book an hotel in China, by age of children in household, August 2013
- Consumer hotel booking process by income and location
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- Figure 61: How consumers book an hotel in China, by monthly household income group, August 2013
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- Figure 62: How consumers book an hotel in China, by city tier, August 2013
- What does it mean?
Key Issue – What Consumers Look for in a Hotel
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- Key points
- Importance of reputation and quality
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- Figure 63: Importance of reputation/quality factors when booking an hotel in China, August 2013
- Importance of reputation and quality factors by lifestage
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- Figure 64: Importance of reputation/quality factors when booking an hotel in China, by gender and age group, August 2013
- Importance of reputation and quality factors by income
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- Figure 65: Importance of reputation/quality factors when booking an hotel in China, by monthly household income group, August 2013
- Importance of services and facilities
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- Figure 66: Importance of service/facility factors when booking an hotel in China, August 2013
- Importance of services and facilities factors by lifestage
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- Figure 67: Importance of service/facilities factors when booking an hotel in China, by gender and age group, August 2013
- Importance of services and facilities factors by income
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- Figure 68: Importance of service/facilities factors when booking an hotel in China, by monthly household income group, August 2013
- Importance of location and convenience
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- Figure 69: Importance of location/convenience factors when booking an hotel in China, August 2013
- Importance of convenience and location factors by lifestage
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- Figure 70: Importance of convenience/location factors when booking an hotel in China, by gender and age group, August 2013
- Importance of convenience and location factors by income
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- Figure 71: Importance of convenience/location factors when booking an hotel in China, by monthly household income group, August 2013
- Importance of price and reward schemes
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- Figure 72: Importance of price/reward scheme factors when booking an hotel in China, August 2013
- Importance of price and reward schemes factors by lifestage
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- Figure 73: Importance of price/reward scheme factors when booking an hotel in China, by gender and age group, August 2013
- Importance of price and reward schemes factors by income
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- Figure 74: Importance of price/reward scheme factors when booking an hotel in China, by monthly household income group, August 2013
- What does it mean?
Key Issue – Chinese Consumer Attitudes towards Hotels
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- Key points
- Consumer attitudes towards basic hotel need fulfilment
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- Figure 75: Attitudes towards basic needs fulfilment of hotels in China, August 2013
- Basic needs fulfilment attitudes by consumer lifestage
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- Figure 76: Attitudes towards basic needs fulfilment of hotels in China, by gender and age group, August 2013
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- Figure 77: Attitudes towards basic needs fulfilment of hotels in China, by marital status and children in household, August 2013
- Basic needs fulfilment attitudes by consumer income
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- Figure 78: Attitudes towards basic needs fulfilment of hotels in China, by monthly household income group, August 2013
- Consumer attitudes towards hotel price
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- Figure 79: Attitudes towards price of hotels in China, August 2013
- Price factor attitudes by consumer lifestage
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- Figure 80: Attitudes towards price of hotels in China, by marital status and children in household, August 2013
- Price factor attitudes by consumer income and location
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- Figure 81: Attitudes towards price of hotels in China, by monthly household income group, August 2013
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- Figure 82: Attitudes towards price of hotels in China, by city tier, August 2013
- Consumer attitudes towards hotel chains
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- Figure 83: Attitudes towards chains of hotels in China, August 2013
- Hotel chain reputation attitudes by consumer lifestage
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- Figure 84: Attitudes towards chains of hotels in China, by marital status and children in household, August 2013
- Hotel chain reputation attitudes by consumer income and location
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- Figure 85: Attitudes towards chains of hotels in China, by monthly household income group, August 2013
- Consumer attitudes towards local versus international brands/chains
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- Figure 86: Attitudes towards local versus international brands/chains of hotels in China, August 2013
- Local versus international brands/chain attitudes by consumer lifestage
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- Figure 87: Attitudes towards local versus international brands/chains of hotels in China, by gender and age group, August 2013
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- Figure 88: Attitudes towards local versus international brands/chains of hotels in China, by marital status and children in household, August 2013
- Local versus international brands/chain attitudes by consumer income
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- Figure 89: Attitudes towards local versus international brands/chains of hotels in China, by monthly household income group, August 2013
- What does it mean?
Appendix – Market Size
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- Figure 90: China – Total star-rated and unclassified travel accommodation outlets, 2008-18
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Appendix – Purposes for Staying in a Hotel in China
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- Figure 91: Purposes for staying in an hotel in China, August 2013
- Figure 92: Purposes for staying in an hotel in China, by demographics, August 2013
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- Figure 93: Purposes for staying in an hotel in China – Duration, by demographics, August 2013
- Figure 94: Most popular purposes for staying in an hotel in China – Leisure/personal purposes, by demographics, August 2013
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- Figure 95: Next most popular purposes for staying in an hotel in China – Leisure/personal purposes, by demographics, August 2013
- Figure 96: Purposes for staying in an hotel in China – Business purposes, by demographics, August 2013
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Appendix – Number of Nights Spent in an Hotel in China
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- Figure 97: Number of nights spent in an hotel in China, August 2013
- Figure 98: Most common no of nights spent in an hotel in China – For leisure/personal purposes, by demographics, August 2013
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- Figure 99: Next most common number of nights spent in an hotel in China – For leisure/personal purposes, by demographics, August 2013
- Figure 100: Most common number of nights spent in an hotel in China – For business purposes, by demographics, August 2013
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- Figure 101: Next most common number of nights spent in an hotel in China – For business purposes, by demographics, August 2013
- Figure 102: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China, August 2013
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- Figure 103: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Duration, August 2013
- Figure 104: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
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- Figure 105: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Business purposes, August 2013
- Figure 106: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China, August 2013
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- Figure 107: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Duration, August 2013
- Figure 108: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
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- Figure 109: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Business purposes, August 2013
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Appendix – Planning Process Before Booking an Hotel
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- Figure 110: Planning process before booking an hotel, August 2013
- Figure 111: Most popular planning process before booking an hotel, by demographics, August 2013
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- Figure 112: Next most popular planning processes before booking an hotel, by demographics, August 2013
- Figure 113: Other planning processes before booking an hotel, by demographics, August 2013
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- Figure 114: Planning process before booking an hotel, by purposes for staying in an hotel in China, August 2013
- Figure 115: Planning process before booking an hotel, by purposes for staying in an hotel in China – Duration, August 2013
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- Figure 116: Planning process before booking an hotel, by most popular purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
- Figure 117: Planning process before booking an hotel, by next most popular purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
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- Figure 118: Planning process before booking an hotel, by purposes for staying in an hotel in China – Business purposes, August 2013
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Appendix – How People Book a Hotel in China
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- Figure 119: How people book an hotel in China, August 2013
- Figure 120: Most common method of booking an hotel in China, by demographics, August 2013
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- Figure 121: Next most common method of booking an hotel in China, by demographics, August 2013
- Figure 122: How people book an hotel in China, by purposes for staying in an hotel in China, August 2013
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- Figure 123: How people book an hotel in China, by purposes for staying in an hotel in China – Duration, August 2013
- Figure 124: How people book an hotel in China, by purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
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- Figure 125: How people book an hotel in China, by purposes for staying in an hotel in China – Business purposes, August 2013
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Appendix – Importance of Factors When Booking a Hotel in China
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- Figure 126: Importance of factors when booking an hotel in China, by demographics, August 2013
- Figure 127: Importance of factors when booking an hotel in China – Well-known hotel brand, by demographics, August 2013
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- Figure 128: Importance of factors when booking an hotel in China, by demographics – Official hotel grading/star rating, August 2013
- Figure 129: Importance of factors when booking an hotel in China, by demographics – Good online customer reviews, August 2013
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- Figure 130: Importance of factors when booking an hotel in China, by demographics – Having breakfast included in the room cost, August 2013
- Figure 131: Importance of factors when booking an hotel in China, by demographics – Quality of food at hotel restaurant, August 2013
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- Figure 132: Importance of factors when booking an hotel in China, by demographics – Additional facilities, August 2013
- Figure 133: Importance of factors when booking an hotel in China, by demographics – Free internet/Wi-Fi, August 2013
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- Figure 134: Importance of factors when booking an hotel in China, by demographics – Unusual design or theme, August 2013
- Figure 135: Importance of factors when booking an hotel in China – Family friendly facilities, by demographics, August 2013
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- Figure 136: Importance of factors when booking an hotel in China – Clean room, by demographics, August 2013
- Figure 137: Importance of factors when booking an hotel in China – Environmentally-friendly hotel, by demographics, August 2013
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- Figure 138: Importance of factors when booking an hotel in China – Convenience of transportation, by demographics, August 2013
- Figure 139: Importance of factors when booking an hotel in China – Location, by demographics, August 2013
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- Figure 140: Importance of factors when booking an hotel in China – Value for money, by demographics, August 2013
- Figure 141: Importance of factors when booking an hotel in China – The availability of a loyalty/reward scheme, by demographics, August 2013
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- Figure 142: Importance of factors when booking an hotel in China, by number of nights spent in an hotel in China – For leisure/personal purposes, August 2013
- Figure 143: Importance of factors when booking an hotel in China, by number of nights spent in an hotel in China – For business purposes, August 2013
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Appendix – Attitudes Towards Hotels in China
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- Figure 144: Attitudes towards hotels in China, by demographics, August 2013
- Figure 145: Agreement with the statement ‘Hotels are just about the basic essentials’, by demographics, August 2013
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- Figure 146: Agreement with the statement ‘An hotel is just a base while I am in another’, by demographics, August 2013
- Figure 147: Agreement with the statement ‘It’s worth paying a bit more to have a better guest experience’, by demographics, August 2013
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- Figure 148: Agreement with the statement ‘Budget hotels offer good value for money’, by demographics, August 2013
- Figure 149: Agreement with the statement ‘It’s worth paying more for hotels with additional facilities’, by demographics, August 2013
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- Figure 150: Agreement with the statement ‘Big hotel chains offer a more reliable service’, by demographics, August 2013
- Figure 151: Agreement with the statement ‘Hotel chains don’t offer enough individuality’, by demographics, August 2013
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- Figure 152: Agreement with the statement ‘Independent hotels lack consistency compared with branded chains’, by demographics, August 2013
- Figure 153: Agreement with the statement ‘Local hotel brands/chains offer better value for money compared with international hotel brands/chains’, by demographics, August 2013
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- Figure 154: Agreement with the statement ‘Hotels of local brands/chains offer better customer service compared with hotels of international’, by demographics, August 2013
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