“China’s hotel market has grown rapidly in recent years, and future growth prospects also look good, but there is also rising competition in the market. While the number of Chinese people travelling for work and leisure has increased, driving the dramatic increase in new hotel openings, hotel chains now face catering to the needs of an increasingly diverse range of travel needs and differentiation among hotel users."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Hotel Usage and Duration of Stay
The Consumer – Hotel Planning and Booking Habits
The Consumer – Features Sought by, and Attitudes towards Hotels among Chinese Consumers
Key Issue – Hotel Purpose and Duration of Stay
Key Issue – How do Consumers Choose and Book Hotels?
Key Issue – What Consumers Look for in a Hotel
Key Issue – Chinese Consumer Attitudes towards Hotels
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size
Appendix – Purposes for Staying in a Hotel in China
Appendix – Number of Nights Spent in an Hotel in China
Appendix – Planning Process Before Booking an Hotel
Appendix – How People Book a Hotel in China
Appendix – Importance of Factors When Booking a Hotel in China
Appendix – Attitudes Towards Hotels in China
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What is the current state of the hotels market in China, how fast has it been growing and which sectors of the trade have been showing the strongest growth?
