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Hotels - China - September 2013

INTRODUCTION
Definition
Classified
Unclassified
Report structure
Methodology
Abbreviations
EXECUTIVE SUMMARY
The market
Figure 1: China – Total travel accommodation outlets, 2008-18
Companies and brands
Figure 2: China – Top 5 hotel chain groups’ share of total star-rating classified outlets, 2012
The consumer
Figure 3: Number of nights spent in an hotel in China, August 2013
Key trends
Hotel purpose and duration of stay
Figure 4: Purposes for staying in an hotel in China, August 2013
How do consumers choose and book hotels?
Figure 5: Planning process before booking an hotel, August 2013
What consumers look for in an hotel
Figure 6: Importance of reputation/quality factors when booking an hotel in China, August 2013
Chinese consumer attitudes towards hotels
Figure 7: Attitudes towards basic needs fulfilment of hotels in China, August 2013
What we think
THE MARKET
Key points
Market size and forecast
The total market
Figure 8: China – Total travel accommodation outlets, 2008-18
The 1-3 star-rated hotels sector
Figure 9: China – Total 1-3 star-rated travel accommodation outlets, 2008-18
The 4-5 star-rated hotels sector
Figure 10: China – Total 4-5 star-rated travel accommodation outlets, 2008-18
The unclassified hotels sector
Figure 11: China – Total non-star-rated travel accommodation outlets, 2008-18
Market segmentation
Figure 12: China – Total travel accommodation outlets, by star-rating classification and non-classified type, 2008-12
Figure 13: China –Travel accommodation outlets total period % growth, by star-rating classification, 2007-12
Market drivers
Figure 14: Period % growth in key statistical indicators for hotel service enterprises and establishments above the designated national statistics gathering threshold, 2008-11
Figure 15: Urban per capita household leisure services spending, 2008-11
The strong growth of domestic travel creating new potential
Figure 16: China – Volume of passenger traffic, by location of origin and purpose, 2007-12
Lower tier cities seeing bigger growth in airport passenger volume
Figure 17: China – Top-21 airports, by share of total airport passenger volume and volume growth, 2012
Domestic leisure travel tops consumers’ reasons for flying
Figure 18: Reason for flying, June 2013
Figure 19: Choice of airline and class, June 2013
Strong growth potential showing in consumers taking short breaks
Figure 20: Frequency of spending leisure time, by type of activity in the past 12 months, July 2013
Figure 21: Changes in the amount of time spent on leisure, by type of activity compared to 12 months ago, July 2013
COMPANIES AND BRANDS
Key points
Brand share
Figure 22: China – Top-5 hotel chain groups’ share of total star-rating classified outlets, 2012
Figure 23: China – Leading hotel chain groups’ total star-rating classified outlets, 2009-12
Figure 24: China – Top 5 hotel chain groups’ share of total star-rating classified outlets, 2009-12
Advertising and innovation
Wedding and banquet services
Conference and business meeting services
Cuisine events
Major festival marketing
Special city breaks
Loyalty/membership cards
Services to guests – massage, travel booking, transport, etc.
Companies
Home Inns and Hotels Management Inc.
Figure 25: Home Inns and Hotels Management Inc. financial results, 2008-12
7 Days Group Holdings, Ltd.
Figure 26: Days Group Holdings, Ltd. financial results, 2008-12
Figure 27: Days Group Holdings, Ltd. hotel network structure, 2008-12
China Lodging Group, Ltd.
Figure 28: China Lodging Group, Ltd. financial results, 2008-12
Figure 29: China Lodging Group, Ltd. hotel network structure, 2010-12
Shanghai Jinjiang International Hotels Development Co., Ltd.
Figure 30: Shanghai Jinjiang International Hotels Development Co., Ltd. financial results, 2011/12
Figure 31: Shanghai Jinjiang International Hotels Development Co., Ltd. hotel network structure, 2008-12
Figure 32: Shanghai Jinjiang International Hotels Development Co., Ltd. average room revenues and occupancy, by brand, 2011/12
GreenTree Inns Hotel Management Group, Inc.
THE CONSUMER – HOTEL USAGE AND DURATION OF STAY
Key points
Purposes of hotel stay
Figure 33: Purposes for staying in an hotel in China, August 2013
Duration of hotel stay
Figure 34: Number of nights spent in an hotel in China, August 2013
THE CONSUMER – HOTEL PLANNING AND BOOKING HABITS
Key points
The planning process before booking a hotel
Figure 35: Planning process before booking an hotel, August 2013
How people book hotels
Figure 36: How consumers book an hotel in China, August 2013
THE CONSUMER – FEATURES SOUGHT BY, AND ATTITUDES TOWARDS HOTELS AMONG CHINESE CONSUMERS
Key points
Key services and facilities sought by consumers from an hotel
Figure 37: Importance of service/facility factors when booking an hotel in China, August 2013
Attitudes towards hotel pricing
Figure 38: Attitudes towards price of hotels in China, August 2013
KEY ISSUE – HOTEL PURPOSE AND DURATION OF STAY
Key points
Short holiday breaks are in big demand
Figure 39: Purposes for staying in an hotel in China, August 2013
Hotel leisure stays create a variety of opportunities
Figure 40: Purposes for staying in an hotel for leisure/personal reasons in China, August 2013
Potential for increasing conference and training business
Figure 41: Purposes for staying in an hotel for business reasons in China, August 2013
Consumer hotel stay reasons by lifestage
Figure 42: Purposes for staying in an hotel in China, by gender and age group, August 2013
Figure 43: Purposes for staying in an hotel in China, by marital status and children in household, August 2013
Figure 44: Purposes for staying in an hotel in China, by age of children in household, August 2013
Consumer hotel stay reasons by income, location and education
Figure 45: Purposes for staying in an hotel in China, by monthly household income group, August 2013
Figure 46: Purposes for staying in an hotel in China, by city tier, August 2013
Typical duration of stay at hotels
Figure 47: Number of nights spent in an hotel in China, August 2013
Typical hotel stay duration by lifestage
Figure 48: Number of nights spent in an hotel in China, by gender and age group, August 2013
Figure 49: Number of nights spent in an hotel in China, by age of children in household, August 2013
Typical hotel stay duration by income, location and education
Figure 50: Number of nights spent in an hotel in China, by monthly household income group, August 2013
Figure 51: Number of nights spent in an hotel in China, by city tier, August 2013
What does it mean?
KEY ISSUE – HOW DO CONSUMERS CHOOSE AND BOOK HOTELS?
Key points
The planning process before booking an hotel
Figure 52: Planning process before booking an hotel, August 2013
Consumer hotel booking planning by lifestage
Figure 53: Planning process before booking an hotel, by gender and age group, August 2013
Figure 54: Planning process before booking an hotel, by marital status and children in household, August 2013
Figure 55: Planning process before booking an hotel, by age of children in household, August 2013
Consumer hotel booking planning by income and location
Figure 56: Planning process before booking an hotel, by monthly household income group, August 2013
Figure 57: Planning process before booking an hotel, by level of education, August 2013
How consumers book an hotel stay
Figure 58: How consumers book an hotel in China, August 2013
Consumer hotel booking process by lifestage
Figure 59: How consumers book an hotel in China, by gender and age group, August 2013
Figure 60: How consumers book an hotel in China, by age of children in household, August 2013
Consumer hotel booking process by income and location
Figure 61: How consumers book an hotel in China, by monthly household income group, August 2013
Figure 62: How consumers book an hotel in China, by city tier, August 2013
What does it mean?
KEY ISSUE – WHAT CONSUMERS LOOK FOR IN A HOTEL
Key points
Importance of reputation and quality
Figure 63: Importance of reputation/quality factors when booking an hotel in China, August 2013
Importance of reputation and quality factors by lifestage
Figure 64: Importance of reputation/quality factors when booking an hotel in China, by gender and age group, August 2013
Importance of reputation and quality factors by income
Figure 65: Importance of reputation/quality factors when booking an hotel in China, by monthly household income group, August 2013
Importance of services and facilities
Figure 66: Importance of service/facility factors when booking an hotel in China, August 2013
Importance of services and facilities factors by lifestage
Figure 67: Importance of service/facilities factors when booking an hotel in China, by gender and age group, August 2013
Importance of services and facilities factors by income
Figure 68: Importance of service/facilities factors when booking an hotel in China, by monthly household income group, August 2013
Importance of location and convenience
Figure 69: Importance of location/convenience factors when booking an hotel in China, August 2013
Importance of convenience and location factors by lifestage
Figure 70: Importance of convenience/location factors when booking an hotel in China, by gender and age group, August 2013
Importance of convenience and location factors by income
Figure 71: Importance of convenience/location factors when booking an hotel in China, by monthly household income group, August 2013
Importance of price and reward schemes
Figure 72: Importance of price/reward scheme factors when booking an hotel in China, August 2013
Importance of price and reward schemes factors by lifestage
Figure 73: Importance of price/reward scheme factors when booking an hotel in China, by gender and age group, August 2013
Importance of price and reward schemes factors by income
Figure 74: Importance of price/reward scheme factors when booking an hotel in China, by monthly household income group, August 2013
What does it mean?
KEY ISSUE – CHINESE CONSUMER ATTITUDES TOWARDS HOTELS
Key points
Consumer attitudes towards basic hotel need fulfilment
Figure 75: Attitudes towards basic needs fulfilment of hotels in China, August 2013
Basic needs fulfilment attitudes by consumer lifestage
Figure 76: Attitudes towards basic needs fulfilment of hotels in China, by gender and age group, August 2013
Figure 77: Attitudes towards basic needs fulfilment of hotels in China, by marital status and children in household, August 2013
Basic needs fulfilment attitudes by consumer income
Figure 78: Attitudes towards basic needs fulfilment of hotels in China, by monthly household income group, August 2013
Consumer attitudes towards hotel price
Figure 79: Attitudes towards price of hotels in China, August 2013
Price factor attitudes by consumer lifestage
Figure 80: Attitudes towards price of hotels in China, by marital status and children in household, August 2013
Price factor attitudes by consumer income and location
Figure 81: Attitudes towards price of hotels in China, by monthly household income group, August 2013
Figure 82: Attitudes towards price of hotels in China, by city tier, August 2013
Consumer attitudes towards hotel chains
Figure 83: Attitudes towards chains of hotels in China, August 2013
Hotel chain reputation attitudes by consumer lifestage
Figure 84: Attitudes towards chains of hotels in China, by marital status and children in household, August 2013
Hotel chain reputation attitudes by consumer income and location
Figure 85: Attitudes towards chains of hotels in China, by monthly household income group, August 2013
Consumer attitudes towards local versus international brands/chains
Figure 86: Attitudes towards local versus international brands/chains of hotels in China, August 2013
Local versus international brands/chain attitudes by consumer lifestage
Figure 87: Attitudes towards local versus international brands/chains of hotels in China, by gender and age group, August 2013
Figure 88: Attitudes towards local versus international brands/chains of hotels in China, by marital status and children in household, August 2013
Local versus international brands/chain attitudes by consumer income
Figure 89: Attitudes towards local versus international brands/chains of hotels in China, by monthly household income group, August 2013
What does it mean?
APPENDIX – MARKET SIZE
Figure 90: China – Total star-rated and unclassified travel accommodation outlets, 2008-18
APPENDIX – PURPOSES FOR STAYING IN A HOTEL IN CHINA
Figure 91: Purposes for staying in an hotel in China, August 2013
Figure 92: Purposes for staying in an hotel in China, by demographics, August 2013
Figure 93: Purposes for staying in an hotel in China – Duration, by demographics, August 2013
Figure 94: Most popular purposes for staying in an hotel in China – Leisure/personal purposes, by demographics, August 2013
Figure 95: Next most popular purposes for staying in an hotel in China – Leisure/personal purposes, by demographics, August 2013
Figure 96: Purposes for staying in an hotel in China – Business purposes, by demographics, August 2013
APPENDIX – NUMBER OF NIGHTS SPENT IN AN HOTEL IN CHINA
Figure 97: Number of nights spent in an hotel in China, August 2013
Figure 98: Most common no of nights spent in an hotel in China – For leisure/personal purposes, by demographics, August 2013
Figure 99: Next most common number of nights spent in an hotel in China – For leisure/personal purposes, by demographics, August 2013
Figure 100: Most common number of nights spent in an hotel in China – For business purposes, by demographics, August 2013
Figure 101: Next most common number of nights spent in an hotel in China – For business purposes, by demographics, August 2013
Figure 102: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China, August 2013
Figure 103: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Duration, August 2013
Figure 104: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
Figure 105: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Business purposes, August 2013
Figure 106: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China, August 2013
Figure 107: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Duration, August 2013
Figure 108: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
Figure 109: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Business purposes, August 2013
APPENDIX – PLANNING PROCESS BEFORE BOOKING AN HOTEL
Figure 110: Planning process before booking an hotel, August 2013
Figure 111: Most popular planning process before booking an hotel, by demographics, August 2013
Figure 112: Next most popular planning processes before booking an hotel, by demographics, August 2013
Figure 113: Other planning processes before booking an hotel, by demographics, August 2013
Figure 114: Planning process before booking an hotel, by purposes for staying in an hotel in China, August 2013
Figure 115: Planning process before booking an hotel, by purposes for staying in an hotel in China – Duration, August 2013
Figure 116: Planning process before booking an hotel, by most popular purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
Figure 117: Planning process before booking an hotel, by next most popular purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
Figure 118: Planning process before booking an hotel, by purposes for staying in an hotel in China – Business purposes, August 2013
APPENDIX – HOW PEOPLE BOOK A HOTEL IN CHINA
Figure 119: How people book an hotel in China, August 2013
Figure 120: Most common method of booking an hotel in China, by demographics, August 2013
Figure 121: Next most common method of booking an hotel in China, by demographics, August 2013
Figure 122: How people book an hotel in China, by purposes for staying in an hotel in China, August 2013
Figure 123: How people book an hotel in China, by purposes for staying in an hotel in China – Duration, August 2013
Figure 124: How people book an hotel in China, by purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
Figure 125: How people book an hotel in China, by purposes for staying in an hotel in China – Business purposes, August 2013
APPENDIX – IMPORTANCE OF FACTORS WHEN BOOKING A HOTEL IN CHINA
Figure 126: Importance of factors when booking an hotel in China, by demographics, August 2013
Figure 127: Importance of factors when booking an hotel in China – Well-known hotel brand, by demographics, August 2013
Figure 128: Importance of factors when booking an hotel in China, by demographics – Official hotel grading/star rating, August 2013
Figure 129: Importance of factors when booking an hotel in China, by demographics – Good online customer reviews, August 2013
Figure 130: Importance of factors when booking an hotel in China, by demographics – Having breakfast included in the room cost, August 2013
Figure 131: Importance of factors when booking an hotel in China, by demographics – Quality of food at hotel restaurant, August 2013
Figure 132: Importance of factors when booking an hotel in China, by demographics – Additional facilities, August 2013
Figure 133: Importance of factors when booking an hotel in China, by demographics – Free internet/Wi-Fi, August 2013
Figure 134: Importance of factors when booking an hotel in China, by demographics – Unusual design or theme, August 2013
Figure 135: Importance of factors when booking an hotel in China – Family friendly facilities, by demographics, August 2013
Figure 136: Importance of factors when booking an hotel in China – Clean room, by demographics, August 2013
Figure 137: Importance of factors when booking an hotel in China – Environmentally-friendly hotel, by demographics, August 2013
Figure 138: Importance of factors when booking an hotel in China – Convenience of transportation, by demographics, August 2013
Figure 139: Importance of factors when booking an hotel in China – Location, by demographics, August 2013
Figure 140: Importance of factors when booking an hotel in China – Value for money, by demographics, August 2013
Figure 141: Importance of factors when booking an hotel in China – The availability of a loyalty/reward scheme, by demographics, August 2013
Figure 142: Importance of factors when booking an hotel in China, by number of nights spent in an hotel in China – For leisure/personal purposes, August 2013
Figure 143: Importance of factors when booking an hotel in China, by number of nights spent in an hotel in China – For business purposes, August 2013
APPENDIX – ATTITUDES TOWARDS HOTELS IN CHINA
Figure 144: Attitudes towards hotels in China, by demographics, August 2013
Figure 145: Agreement with the statement ‘Hotels are just about the basic essentials’, by demographics, August 2013
Figure 146: Agreement with the statement ‘An hotel is just a base while I am in another’, by demographics, August 2013
Figure 147: Agreement with the statement ‘It’s worth paying a bit more to have a better guest experience’, by demographics, August 2013
Figure 148: Agreement with the statement ‘Budget hotels offer good value for money’, by demographics, August 2013
Figure 149: Agreement with the statement ‘It’s worth paying more for hotels with additional facilities’, by demographics, August 2013
Figure 150: Agreement with the statement ‘Big hotel chains offer a more reliable service’, by demographics, August 2013
Figure 151: Agreement with the statement ‘Hotel chains don’t offer enough individuality’, by demographics, August 2013
Figure 152: Agreement with the statement ‘Independent hotels lack consistency compared with branded chains’, by demographics, August 2013
Figure 153: Agreement with the statement ‘Local hotel brands/chains offer better value for money compared with international hotel brands/chains’, by demographics, August 2013
Figure 154: Agreement with the statement ‘Hotels of local brands/chains offer better customer service compared with hotels of international’, by demographics, August 2013

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