“Education around bread’s value-for-money credentials must go hand-in-hand with innovation in areas such as healthy baked goods and snacking formats if brands are to address falling category sales.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Purchase and Usage of Bread and Baked Goods
The Consumer – Qualities Associated with Selected Breads and Baked Goods
The Consumer – Attitudes Towards NPD in Bread and Baked Goods
The Consumer – Further Attitudes Towards Bread and Baked Goods
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Advertising, Perceptions and Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Brand Advertising, Perceptions and Social Media
Appendix – The Consumer – Purchase and Usage of Bread and Baked Goods
Appendix – The Consumer – Qualities Associated with Selected Breads and Baked Goods
Appendix – The Consumer – Attitudes Towards NPD in Bread and Baked Goods
Appendix – The Consumer – Further Attitudes Towards Bread and Baked Goods
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A poor value-for-money perception poses a threat to market
