When Mintel last examined the market for Bread and Baked Goods in February 2009, rising wheat prices and the economic downturn were proving challenging for the category. Since then, penetration of bread has remained high at over 95%; however, frequency of bread consumption has continued to decrease.
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Market
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Future Opportunities
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Internal Market Environment
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Market Size and Forecast
Segment Performance – Bread
Segment Performance – Baked Goods
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The Consumer – Bread and Baked Goods Consumption
The Consumer – Attitudes towards Bread
Targeting Opportunities for Bread Products
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Appendix
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Who’s Innovating?
Appendix – Segment Performance
Appendix – The Consumer – Bread and Baked Goods Consumption
Appendix – Attitudes towards Bread
Appendix – Targeting Opportunities for Bread Products
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Freshness is the top consideration for consumers buying bread, with 78% citing it above type and price.
