Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Overview
- The market
- Pet industry’s upward trajectory
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- Figure 1: Fan chart forecast of sales of pets and related supplies/services, at current prices, 2007-17
- Pet food the largest segment; pet services the fastest growing
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- Figure 2: Total U.S. retail sales of pets and related supplies/services, by segment, 2007-17
- Market factors
- The challenges of an aging human population
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- Figure 3: Total U.S. population, by age, 2013-18
- Falling number of households with children
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- Figure 4: Number of households, by presence of children, 2002, 2007, and 2012
- Hispanic population growth outpaces other racial/ethnic groups
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- Figure 5: Population by Hispanic origin, 2013-18
- The consumer
- Pet ownership
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- Figure 6: Pet ownership and type of pet owned, December 2012
- Senior and unhealthy weight dog/cat population
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- Figure 7: Age and weight of only/oldest dog/cat in household, December 2012
- Attitudes toward environmental/social responsibilities, saving strategies, and pet ownership
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- Figure 8: Select attitudes toward pets, pet products, and services, December 2012
- Veterinary services command the highest pet-related expenditures
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- Figure 9: Average amount spent on pet-related items in the last month, December 2012
- More spending on pet food, pet supplies, and veterinary services
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- Figure 10: Shift in spending on pet-related items, December 2012
- Technology enhances human-pet emotional bonds
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- Figure 11: Shopping online/mobile behaviors and the social and entertainment roles of pets vs. technology, December 2012
- What we think
Issues in the Market
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- How are broad social issues in overweight/obesity and humane treatment impacting pet owners and their needs?
- How will the aging population of both owners and pets change pet owners’ needs and spending behaviors?
- How will companies overcome perpetuating myths in “premium/non-premium” pet products?
Insights and Opportunities
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- Technology stimulating affection toward pets
- The role of pet as a family member fuels U.S. pet owners’ spending
- The impact of more single-person and childless households
- Aging population necessities a different marketing approach
Trend Application
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- Trend: Prove It
- Trend: Power of One
- Mintel Futures: Access Anything, Anywhere
Market Size and Forecast
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- Key points
- A moderate, yet slightly slower, trajectory growth
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- Figure 12: Total U.S. retail sales of pets and related supplies/services, at current prices, 2007-17
- Figure 13: Total U.S. retail sales of pets and related supplies/services, at inflation-adjusted prices, 2007-17
- Fan chart forecast
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- Figure 14: Fan chart forecast of market value for pets and related supplies/services, at current prices, 2007-17
Market Drivers
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- Key points
- Aging of the U.S. population brings challenges
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- Figure 15: Population by age, 2008-18
- Falling number of households with children
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- Figure 16: Number of households, by presence of children, 2002-12
- Positive trajectory in Hispanic population
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- Figure 17: Population by Hispanic origin, 2008-18
Segment Performance
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- Overview
- Key points
- The lion’s share goes to pet food; the fastest growing goes to pet services
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- Figure 18: Total U.S. retail sales of pets and related supplies/services, by segment, 2011 and 2012
- Pet food
- Key points
- A moderate growth outlook for pet food
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- Figure 19: Total U.S. retail sales of pet food, at current prices, 2007-17
- Revitalization in pet food innovations support growth
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- Figure 20: Trends in product launch types of pet food, by claim category, 2007-12
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- Figure 21: Trends in brand name/non-private label product launch types of pet food, by claim category, 2007-12
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- Figure 22: Trends in private label product launch types of pet food, by claim category, 2007-12
- Pet supplies
- Key points
- Pet supplies’ growth exceeds the overall pets industry average
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- Figure 23: Total U.S. retail sales of pet supplies, at current prices, 2007-17
- Continued innovations in pet products
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- Figure 24: Trends in product launch types of pet products, by claim category, 2007-12
- Figure 25: Trends in brand name/non-private label product launch types of pet products, by claim category, 2007-12
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- Figure 26: Trends in private label product launch types of pet products, by claim category, 2007-12
- Veterinary services
- Key points
- Price increases contribute to slight sales growth in vet services
- Sales and forecast of veterinary services
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- Figure 27: Total U.S. retail sales of veterinary services, at current prices, 2007-17
- Pet services
- Key points
- Pet services’ growth exceeds the overall pets industry average
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- Figure 28: Total U.S. retail sales of pet services, at current prices, 2007-17
Innovations and Innovators
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- Pet food
- Food trucks for pets: Pop-up food truck for dogs
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- Figure 29: Rachael Ray Nutrish, October 2012
- Pet products
- Pet memorabilia: LifeGem
- Stress measurement tracking system: Wandant
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- Figure 30: Wandant, by Fujitsu Limited, 2012
- Pet exercises I: Frolicat
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- Figure 31: Frolicat, 2013
- Pet exercises II: DogPACER’s Mini Treadmill
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- Figure 32: DogPACER, 2013
- Game for pet: Friskies You vs. Cat
- Pet services
- Virtual pet care monitoring management: PreciousPetStatus
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- Figure 33: Preciouspetstatus, 2013
- Facilitating understanding between dogs and humans: Dognition
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- Figure 34: Dognition, 2013
- Hotel for pets: DogVacay
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- Figure 35: DogVacay, 2013
- Safety protection: PetHub
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- Figure 36: PetHub, 2013
Marketing Strategies
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- Bringing emotional connections to pet owners
- Strategy: Create an appealing world, with fish
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- Figure 37: Petsmart, “Fish Tales,” September 2012
- Strategy: Using treats at a lower price to strengthen bond
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- Figure 38: Target, “Skilled Negotiator,” September 2012
- Strategy: Pets as intro to wider service offerings
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- Figure 39: West Bend Mutual Insurance “Whatever It Takes,” August 2012
- Strategy: Feeding off cat video humor
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- Figure 40: Fresh Step, “having a hard time finding the litter box”, print ad, 2012
- Encouraging pet adoption
- Strategy: Appeal to the heart—save a life, reap the rewards, think local
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- Figure 41: Petsmart, “Save A Life,” September 2012
- Strategy: Stimulating adoption through “celebrity” endorsement
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- Figure 42: PETA, Uggie adopted, print ad, 2012
- Strategy: BOGO for kittens!
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- Figure 43: San Francisco SPCA Veterinary Hospital, “The Kittens Have Arrived!,” print ad, September 2012
- Stimulating health awareness
- Strategy: Introducing affordable veterinary services, frequent visits
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- Figure 44: San Francisco SPCA Veterinary Hospital, “Sorry People … It’s Just for Pets,” print ad, September 2012
- Strategy: Dog health through oral care as a special gift
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- Figure 45: Greenies, “Giddy Dog,” November 2012
- Strategy: Keeping the dog healthy through exercise
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- Figure 46: Tagg, “Tracking Activity,” November 2012
- Strategy: Health through weight loss: Nestlé/Jenny Craig’s Pet Slim Down Project
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- Figure 47: Nestlé Purina PetCare,”Project: pet slim down from Purina,” online offer, February 2013
Pet Ownership
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- Key points
- High prevalence of pet ownership, for dogs as well as cats
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- Figure 48: Pet ownership and type of pet owned, December 2012
- Millennials and Gen Xers most likely to own a pet
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- Figure 49: Pet ownership and type of pet owned, by generation, December 2012
- Slightly more female pet owners than male
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- Figure 50: Pet ownership and type of pet owned, by gender, December 2012
- Pet ownership increases with household income
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- Figure 51: Pet ownership and type of pet owned, by household income, December 2012
- Non-singles more likely to own a pet in a household
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- Figure 52: Pet ownership and type of pet owned, by marital/relationship status, December 2012
- High incidence of pet ownership among property owners
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- Figure 53: Pet ownership and type of pet owned, by primary residence, December 2012
- Households with children significantly more likely to own pets
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- Figure 54: Pet ownership and type of pet owned, by presence of children in household, December 2012
Number of Pets Owned
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- Key points
- Average pet owner has three pets, multiple ownership falling
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- Figure 55: Average number of pets owned, 2007, 2009, and 2012
- Nearly half of dog owners have more than two dogs
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- Figure 56: Number of dogs in household, July 2007-August 2012
- More than half of cat owners live with at least two cats
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- Figure 57: Number of cats in household, July 2007-August 2012S
Dog’s and Cat’s Age and Weight
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- Key points
- Most dog owners living with an aging dog consider its weight to be healthy
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- Figure 58: Age and weight of only/oldest pet dog in household, December 2012
- Two in five cat owners have a senior feline
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- Figure 59: Age of only/oldest pet cat in household, December 2012
- Female pet owners are more aware of their dog’s/cat’s weight
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- Figure 60: Age and weight of only/oldest pet dog in household, by gender, December 2012
- Figure 61: Age of only/oldest pet cat in household, by gender, December 2012
- Married owners mostly have older hounds, think its weight is healthy
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- Figure 62: Age and weight of only/oldest pet dog in household, by marital/relationship status, December 2012
- Property owners tend to parent senior dogs/cats
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- Figure 63: Age and weight of only/oldest pet dog in household, by primary residence, December 2012
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- Figure 64: Weight of only/oldest pet cat in household, by primary residence, December 2012
Spending Habits on Pet-related Items
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- Key points
- Pet owners’ expenditures most likely dictated by veterinary/pet services
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- Figure 65: Average amount spent on pet-related items in the last month, December 2012
- Pet food
- Pet owners willing to spend on “pricey” pet food
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- Figure 66: Spend on pet food, December 2012
- Millennials, as well as Gen Xers, tend to likely spend the most on premium pet food
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- Figure 67: Spend on pet food, by generations, December 2012
- Children and their influential power over pet food purchasing
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- Figure 68: Spend on pet food, by presence of children in household, December 2012
- Pet supplies
- Offering a wide range of price points in pet supplies
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- Figure 69: Spend on pet supplies, December 2012
- Younger pet owners spend more on supplies
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- Figure 70: Spend on pet supplies, by age, December 2012
- Presence of children drives spend on pet supplies
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- Figure 71: Spend on pet supplies, by presence of children, December 2012
- Veterinary services
- Veterinary services control pet-related expenditure spending; only few could afford
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- Figure 72: Spend on veterinary services, December 2012
- Expenditures on veterinary services is associated with presence of children
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- Figure 73: Spend on veterinary services, by presence of children in household, December 2012
- Pet services
- Lucrative market opportunities in pet services
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- Figure 74: Spend on pet services, December 2012
- Spend on pet services linked to presence of children
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- Figure 75: Spend on pet services, by presence of children in household, December 2012
Shift in Spending on Pet-related Items
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- Key points
- More spending on pet food, pet supplies, and veterinary services
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- Figure 76: Shift in spending on pet-related items, December 2012
- Gen Xers most likely to spend more on pet food
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- Figure 77: Shift in spending on pet food, by generations, December 2012
- “More spending” on pet supplies driven by Millennials and Gen Xers
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- Figure 78: Shift in spending on pet supplies, by generations, December 2012
- Veterinary, pet, and other services spending
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- Figure 79: Shift in spending on other pet-related items, by generations, December 2012
Attitudes Toward Pet Ownership and Traveling with Pets
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- Key points
- Pets essentially form an integral part of American families
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- Figure 80: Attitudes toward pets as part of the family and traveling with pets, December 2012
- Most Millennials think pets should be able to travel with owners
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- Figure 81: Attitudes toward pets as part of the family and traveling with pets, by generations, December 2012
- Women are more likely to embrace pets as family
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- Figure 82: Attitudes toward pets as part of the family and traveling with pets, by gender, December 2012
- Pet owners living with a partner most likely to perceive pets as family
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- Figure 83: Attitudes toward pets as part of the family and traveling with pets, by marital/relationship status, December 2012
Perceptions of a Pet’s Primary Role
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- Key points
- Companionship trumps functionality among older generation pet owners
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- Figure 84: Perceptions of a pet’s primary role, by generation, December 2012
- Men only slightly behind women in seeking companionship from pets
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- Figure 85: Perceptions of a pet’s primary role, by gender, December 2012
- Singles more likely than those with partners to see pets as mainly practical
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- Figure 86: Perceptions of a pet’s primary role, by marital/relationship status, December 2012
Attitudes Toward Treatment of Pets
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- Key points
- Most Boomers prioritize spending quality time with their pets
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- Figure 87: Attitudes on treatment of pets, by generations, December 2012
- Pet owners living with a partner pay particular attention to pet treatment
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- Figure 88: Attitudes on treatment of pets, by marital/relationship status, December 2012
Dog/Cat Owners’ Attitudes Toward Pet’s Health
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- Key points
- Strong emotional bonds with pets
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- Figure 89: Attitudes toward pet's health and diet, December 2012
- Older generations more likely to show stronger emotional connections
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- Figure 90: Attitudes toward pet's health and diet, by generations, December 2012
- Women more emotionally in tune with their pets
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- Figure 91: Attitudes toward pet's health and diet, by gender, December 2012
The Social and Entertainment Roles of Pets vs. Technology
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- Key points
- Technology facilitates rather than replaces human-pet interactions
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- Figure 92: The social and entertainment roles of pets vs. technology, by generations, December 2012
- Men slightly more engaged in technological and innovative pet products/services
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- Figure 93: The social and entertainment roles of pets vs. technology, by gender, December 2012
- Single and divorced/widowed pet owners mostly agree on the social benefit
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- Figure 94: The social and entertainment roles of pets vs. technology, by marital/relationship status, December 2012
Perceptions of Pet-related Environmental/Social Responsibility
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- Key points
- Millennials strong on social/environmental responsibility
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- Figure 95: Pet owners’ attitudes toward pet-related environmental/social responsibility, by generations, December 2012
- Women are most receptive to brands that are socially responsible
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- Figure 96: Pet owners’ attitudes toward pet-related environmental/social responsibility, by gender, December 2012
- Attitudes on social/environmental views disassociated with income
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- Figure 97: Pet owners’ attitudes toward pet-related environmental/social responsibility, by household income, December 2012
- Single pet owners pay particular attention to social/environmental brands
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- Figure 98: Pet owners’ attitudes toward pet-related environmental/social responsibility, by marital/relationship status, December 2012
Money-saving Strategies
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- Key points
- Millennials mostly practice money-saving tactics in pet-related shopping
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- Figure 99: Money-saving strategies, by generations, December 2012
- Male pet owners more open to private label brand pet food to save money
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- Figure 100: Money-saving strategies, by gender, December 2012
Characteristics of Pet Owners Spending More on Food, Supplies, and Services
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- Key points
- Pet food shoppers' purchasing decision likely influenced by knowledge of a brand; recommendations
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- Figure 101: Interest in buying pet foods based on key purchase criteria, by spending more on pet foods, December 2012
- Human connections with their pets drive pet food purchases
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- Figure 102: Attitudes toward pet's health and diet, by spending more on pet food, December 2012
- Pet supplies specifically designed for pet’s lifestage likely draw consumers’ attentions
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- Figure 103: Interest in buying pet supplies based on key purchase criteria, by spending more on pet supplies, December 2012
- Increased spending on pet supplies correlates with pet stores offering health/weight management
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- Figure 104: Attitudes toward pet's health and diet, by spending more on pet supplies, December 2012
- Emotional bond linked to more spending on vet services
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- Figure 105: Attitudes toward pet's health and diet, by spending more on veterinary services and pet services, December 2012
Pet Owners’ Use of and Interest in Promotional Tools
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- Key points
- Millennial pet owners most welcome coupons redeemed on smartphones
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- Figure 106: Pet owners’ use of and interest in promotional tools, by generations, December 2012
- Women most likely responsive to online/email promotional discounts
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- Figure 107: Pet owners’ use of and interest in promotional tools, by gender, December 2012
- Online/mobile pet-related shopping mirrors household income
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- Figure 108: Pet owners’ use of and interest in promotional tools, by household income, December 2012
Race and Hispanic Origin
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- Key points
- High incidence of pet ownership in Hispanics
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- Figure 109: Pet ownership by type of pet, by race/Hispanic origin, December 2012
- Hispanics tend to own younger dogs/cats; unhealthy weight dogs
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- Figure 110: Age of only/oldest pet dog/cat in household, by Hispanic origin, December 2012
- Most spending on pet services, pet supplies, and pet food by Hispanics
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- Figure 111: Spend on pet food, services, and supplies, by Hispanic origin, December 2012
- Figure 112: Shift in spending on pet-related items, by Hispanic origin, December 2012
- More white pet owners claim strong emotional connections
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- Figure 113: Attitudes toward pet's health and diet, by race/Hispanic origin, December 2012
- Blacks/Hispanics interested in technology that enhances human-pet bond
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- Figure 114: The social and entertainment roles of pets vs. technology, by race/Hispanic origin, December 2012
- Environmentally/socially engaged Hispanic pet owners
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- Figure 115: Pet owners’ attitudes on environmental/social responsibility, by race/Hispanic origin, December 2012
Custom Consumer Group—Pet Owners’ Attitudes and Behaviors by Dog’s Age and Weight
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- Key points
- Weight issues more common among senior pets
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- Figure 116: Age only/oldest dog in household, by healthy. non- healthy weight, December 2012
- Human-canine emotional bonds strengthen with age
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- Figure 117: Attitudes toward pet's health and diet, by age of only/oldest dog in household, December 2012
- Owners of dogs at an unhealthy weight value preventive healthcare
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- Figure 118: Attitudes toward pet's health and diet, by weight of only/oldest dog in household, December 2012
- Market opportunities on pet supplies
- Pet owners with a dog younger than 7 more likely to require assistance in choosing pet supplies
- Dog owners enjoy buying gifts for their pets for special occasions
- High interest in one-stop shopping for pet supplies and groceries at retail channels
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- Figure 119: Agreement with statements about pet supplies, by age of only/oldest dog in household, December 2012
- Technology enhances human-canine interactions instead of weakening it
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- Figure 120: Attitudes and behaviors on pet ownership, technology, and shopping, by healthy vs. non-healthy weight of only/oldest dog, December 2012
- Owners of dogs at an unhealthy weight desire to travel with their pets
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- Figure 121: Agreement with perceptions of environmental/social responsibility, saving strategies, and treatments toward pet(s), by healthy vs. non-healthy weight of only/oldest dog, December 2012
Custom Consumer Group—Pet Owners’ Attitudes and Behaviors by Cat’s Age and Weight
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- Key points
- Unhealthy weight in felines correlates with age
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- Figure 122: Age of only/oldest cat in household, by healthy vs. non-healthy weight, December 2012
- Pet owners with cats aged 10+ most likely to think they have a strong bond
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- Figure 123: Attitudes toward pet's health and diet, by age of only/oldest cat in household, December 2012
- Human-cat bond slightly stronger for those with unhealthy weight feline
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- Figure 124: Attitudes toward pet's health and diet, by weight of only/oldest cat in household, December 2012
- Cat owners shopping for pet supplies want to indulge, but need guidance
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- Figure 125: Agreement with statements about pet supplies, by age of only/oldest cat in household, December 2012
- Unhealthy weight cats' role is likely for companionship
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- Figure 126: Attitudes and behaviors on pet ownership, technology, and shopping, by healthy vs. non-healthy weight of only/oldest cat, December 2012
- Cat owners’ perceptions of pet ownership call for distinctive marketing outreach
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- Figure 127: Agreement with perceptions of environmental/social responsibility, saving strategies, and treatments toward pet(s), by healthy vs. non-healthy weight of only/oldest cat, December 2012
Cluster Analysis
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- Figure 128: Target clusters, December 2012
- Most Attached, Health Enthusiasts
- Demographics
- Characteristics
- Opportunity
- Aloof Pet Owners
- Demographics
- Characteristics
- Opportunity
- Young, Multicultural Empathetics
- Demographics
- Characteristics
- Opportunity
- Cluster characteristic tables
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- Figure 129: Target clusters, December 2012
- Figure 130: Age of only/oldest dog in household, by target clusters, December 2012
- Figure 131: Age of only/oldest cat in household, by target clusters, December 2012
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- Figure 132: Average amount spent on pet-related items in the last month, by target clusters, December 2012
- Figure 133: Spend on pet food, by target clusters, December 2012
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- Figure 134: Spend on pet supplies, by target clusters, December 2012
- Figure 135: Spend on veterinary services, by target clusters, December 2012
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- Figure 136: Spend on pet services, by target clusters, December 2012
- Figure 137: Shift in spending on pet food, by target clusters, December 2012
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- Figure 138: Shift in spending on pet supplies, by target clusters, December 2012
- Figure 139: Shift in spending on pet-related items, by target clusters, December 2012
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- Figure 140: Attitudes toward pet's health and diet, by target clusters, December 2012
- Figure 141: Attitudes and behaviors on pet ownership, technology, and shopping, by target clusters, December 2012
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- Figure 142: Agreement with perceptions of environmental/social responsibility, saving strategies, and treatments toward pet(s), by target clusters, December 2012
- Cluster demographic tables
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- Figure 143: Target clusters, by gender, December 2012
- Figure 144: Target clusters, by generations, December 2012
- Figure 145: Target clusters, by household income, December 2012
- Figure 146: Target clusters, by race/Hispanic origin, December 2012
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- Figure 147: Target clusters, by marital/relationship status, December 2012
- Figure 148: Target clusters, by primary residence, December 2012
- Figure 149: Target cluster profiles, by demographic, December 2012
- Cluster methodology
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Appendix – Other Useful Consumer Tables
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- Pet ownership
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- Figure 150: Type of pet owned, by gender and age, December 2012
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- Figure 151: Type of pet owned, by region, December 2012
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- Figure 152: Type of pet owned, by parents with children and age, December 2012
- Dog’s age and weight
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- Figure 153: Age and weight of only/oldest dog in household, by gender and age, December 2012
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- Figure 154: Age and weight of only/oldest dog in household, by household income, December 2012
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- Figure 155: Age and weight of only/oldest dog in household, by race/Hispanic origin, December 2012
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- Figure 156: Age and weight of only/oldest dog in household, by region, December 2012
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- Figure 157: Age of only/oldest pet cat in household, by marital status, December 2012
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- Figure 158: Age and weight of only/oldest dog in household, by presence of children in household, December 2012
- Cat’s age and weight
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- Figure 159: Age and weight of only/oldest cat in household, by gender and age, December 2012
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- Figure 160: Age and weight of only/oldest cat in household, by household income, December 2012
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- Figure 161: Age and weight of only/oldest cat in household, by race/Hispanic origin, December 2012
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- Figure 162: Age and weight of only/oldest cat in household, by region, December 2012
- Spending habits on pet-related items
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- Figure 163: Spend on pet-related items, December 2012
- Spend on pet food
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- Figure 164: Spend on pet food, by gender, December 2012
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- Figure 165: Spend on pet food, by gender and age, December 2012
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- Figure 166: Spend on pet food, by household income, December 2012
- Spend on pet supplies
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- Figure 167: Spend on pet supplies, by gender, December 2012
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- Figure 168: Spend on pet supplies, by gender and age, December 2012
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- Figure 169: Spend on pet supplies, by household income, December 2012
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- Figure 170: Spend on pet supplies, by region, December 2012
- Spend on veterinary services
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- Figure 171: Spend on veterinary services, by gender, December 2012
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- Figure 172: Spend on veterinary services, by region, December 2012
- Spend on pet services
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- Figure 173: Spend on pet services, by gender, December 2012
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- Figure 174: Spend on pet services, by region, December 2012
- Shift in spending on pet-related items
- Shift in food spending
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- Figure 175: Shift in spending on pet food, by gender, December 2012
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- Figure 176: Shift in spending on pet food, by household income, December 2012
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- Figure 177: Shift in spending on pet food, by marital/relationship status, December 2012
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- Figure 178: Shift in spending on pet food, by region, December 2012
- Shift in pet supplies spending
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- Figure 179: Shift in spending on pet supplies, by gender, December 2012
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- Figure 180: Shift in spending on pet supplies, by household income, December 2012
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- Figure 181: Shift in spending on pet supplies, by marital/relationship status, December 2012
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- Figure 182: Shift in spending on pet supplies, by region, December 2012
- Shift in veterinary, pet, and other services spending
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- Figure 183: Shift in spending on pet-related items, by gender, December 2012
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- Figure 184: Shift in spending on pet-related items, by household income, December 2012
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- Figure 185: Shift in spending on pet-related items, by marital/relationship status, December 2012
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- Figure 186: Shift in spending on pet-related items, by region, December 2012
- Attitudes on pet ownership and traveling with pets
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- Figure 187: Attitudes on pet ownership, by gender and age, December 2012
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- Figure 188: Attitudes on pet ownership, by household income, December 2012
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- Figure 189: Attitudes on pet ownership, by region, December 2012
- Perceptions of pet’s primary role
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- Figure 190: Perceptions of pet’s primary role, by gender and age, December 2012
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- Figure 191: Perceptions of pet’s primary role, by household income, December 2012
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- Figure 192: Perceptions of pet’s primary role, by region, December 2012
- Attitudes toward treatment of pets
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- Figure 193: Attitudes on treatment of pets, by gender, December 2012
- Dog/cat owners’ attitudes toward pet’s health and diet
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- Figure 194: Attitudes toward pet's health and diet, by gender and age, December 2012
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- Figure 195: Attitudes toward pet's health and diet, by household income, December 2012
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- Figure 196: Attitudes toward pet's health and diet, by marital/relationship status, December 2012
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- Figure 197: Attitudes toward pet's health and diet, by primary residence, December 2012
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- Figure 198: Attitudes toward pet's health and diet, by region, December 2012
- The social and entertainment roles of pets vs. technology
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- Figure 199: Attitudes on pet ownership vs. technology, by gender and age, December 2012
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- Figure 200: Attitudes on pet ownership vs. technology, by household income, December 2012
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- Figure 201: Attitudes on pet ownership vs. technology, by region, December 2012
- Perceptions of pet-related environmental/social responsibility
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- Figure 202: Pet owners’ attitudes toward pet-related environmental/social responsibility, by gender and age, December 2012
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- Figure 203: Pet owners’ attitudes toward pet-related environmental/social responsibility, by region, December 2012
- Money-saving strategies
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- Figure 204: Money-saving strategies, by gender and age, December 2012
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- Figure 205: Money-saving strategies, by household income, December 2012
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- Figure 206: Money-saving strategies, by marital/relationship status, December 2012
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- Figure 207: Agreement with perceptions of environmental/social responsibility, saving strategies, and treatments toward pet(s), by region, December 2012
- Pet owners’ use of and interest in promotional tools
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- Figure 208: Pet owners’ shopping behaviors, by gender and age, December 2012
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- Figure 209: Pet owners’ use of and interest in promotional tools, by marital/relationship status, December 2012
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- Figure 210: Pet owners’ shopping behaviors, by region, December 2012
Appendix – Trade Associations
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