America's Pet Owners - US - March 2013

SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Overview
The market
Pet industry’s upward trajectory
Figure 1: Fan chart forecast of sales of pets and related supplies/services, at current prices, 2007-17
Pet food the largest segment; pet services the fastest growing
Figure 2: Total U.S. retail sales of pets and related supplies/services, by segment, 2007-17
Market factors
The challenges of an aging human population
Figure 3: Total U.S. population, by age, 2013-18
Falling number of households with children
Figure 4: Number of households, by presence of children, 2002, 2007, and 2012
Hispanic population growth outpaces other racial/ethnic groups
Figure 5: Population by Hispanic origin, 2013-18
The consumer
Pet ownership
Figure 6: Pet ownership and type of pet owned, December 2012
Senior and unhealthy weight dog/cat population
Figure 7: Age and weight of only/oldest dog/cat in household, December 2012
Attitudes toward environmental/social responsibilities, saving strategies, and pet ownership
Figure 8: Select attitudes toward pets, pet products, and services, December 2012
Veterinary services command the highest pet-related expenditures
Figure 9: Average amount spent on pet-related items in the last month, December 2012
More spending on pet food, pet supplies, and veterinary services
Figure 10: Shift in spending on pet-related items, December 2012
Technology enhances human-pet emotional bonds
Figure 11: Shopping online/mobile behaviors and the social and entertainment roles of pets vs. technology, December 2012
What we think
ISSUES IN THE MARKET
How are broad social issues in overweight/obesity and humane treatment impacting pet owners and their needs?
How will the aging population of both owners and pets change pet owners’ needs and spending behaviors?
How will companies overcome perpetuating myths in “premium/non-premium” pet products?
INSIGHTS AND OPPORTUNITIES
Technology stimulating affection toward pets
The role of pet as a family member fuels U.S. pet owners’ spending
The impact of more single-person and childless households
Aging population necessities a different marketing approach
TREND APPLICATION
Trend: Prove It
Trend: Power of One
Mintel Futures: Access Anything, Anywhere
MARKET SIZE AND FORECAST
Key points
A moderate, yet slightly slower, trajectory growth
Figure 12: Total U.S. retail sales of pets and related supplies/services, at current prices, 2007-17
Figure 13: Total U.S. retail sales of pets and related supplies/services, at inflation-adjusted prices, 2007-17
Fan chart forecast
Figure 14: Fan chart forecast of market value for pets and related supplies/services, at current prices, 2007-17
MARKET DRIVERS
Key points
Aging of the U.S. population brings challenges
Figure 15: Population by age, 2008-18
Falling number of households with children
Figure 16: Number of households, by presence of children, 2002-12
Positive trajectory in Hispanic population
Figure 17: Population by Hispanic origin, 2008-18
SEGMENT PERFORMANCE
 OVERVIEW
Key points
The lion’s share goes to pet food; the fastest growing goes to pet services
Figure 18: Total U.S. retail sales of pets and related supplies/services, by segment, 2011 and 2012
 PET FOOD
Key points
A moderate growth outlook for pet food
Figure 19: Total U.S. retail sales of pet food, at current prices, 2007-17
Revitalization in pet food innovations support growth
Figure 20: Trends in product launch types of pet food, by claim category, 2007-12
Figure 21: Trends in brand name/non-private label product launch types of pet food, by claim category, 2007-12
Figure 22: Trends in private label product launch types of pet food, by claim category, 2007-12
 PET SUPPLIES
Key points
Pet supplies’ growth exceeds the overall pets industry average
Figure 23: Total U.S. retail sales of pet supplies, at current prices, 2007-17
Continued innovations in pet products
Figure 24: Trends in product launch types of pet products, by claim category, 2007-12
Figure 25: Trends in brand name/non-private label product launch types of pet products, by claim category, 2007-12
Figure 26: Trends in private label product launch types of pet products, by claim category, 2007-12
 VETERINARY SERVICES
Key points
Price increases contribute to slight sales growth in vet services
Sales and forecast of veterinary services
Figure 27: Total U.S. retail sales of veterinary services, at current prices, 2007-17
 PET SERVICES
Key points
Pet services’ growth exceeds the overall pets industry average
Figure 28: Total U.S. retail sales of pet services, at current prices, 2007-17
INNOVATIONS AND INNOVATORS
 PET FOOD
Food trucks for pets: Pop-up food truck for dogs
Figure 29: Rachael Ray Nutrish, October 2012
 PET PRODUCTS
Pet memorabilia: LifeGem
Stress measurement tracking system: Wandant
Figure 30: Wandant, by Fujitsu Limited, 2012
Pet exercises I: Frolicat
Figure 31: Frolicat, 2013
Pet exercises II: DogPACER’s Mini Treadmill
Figure 32: DogPACER, 2013
Game for pet: Friskies You vs. Cat
 PET SERVICES
Virtual pet care monitoring management: PreciousPetStatus
Figure 33: Preciouspetstatus, 2013
Facilitating understanding between dogs and humans: Dognition
Figure 34: Dognition, 2013
Hotel for pets: DogVacay
Figure 35: DogVacay, 2013
Safety protection: PetHub
Figure 36: PetHub, 2013
MARKETING STRATEGIES
 BRINGING EMOTIONAL CONNECTIONS TO PET OWNERS
Strategy: Create an appealing world, with fish
Figure 37: Petsmart, “Fish Tales,” September 2012
Strategy: Using treats at a lower price to strengthen bond
Figure 38: Target, “Skilled Negotiator,” September 2012
Strategy: Pets as intro to wider service offerings
Figure 39: West Bend Mutual Insurance “Whatever It Takes,” August 2012
Strategy: Feeding off cat video humor
Figure 40: Fresh Step, “having a hard time finding the litter box”, print ad, 2012
 ENCOURAGING PET ADOPTION
Strategy: Appeal to the heart—save a life, reap the rewards, think local
Figure 41: Petsmart, “Save A Life,” September 2012
Strategy: Stimulating adoption through “celebrity” endorsement
Figure 42: PETA, Uggie adopted, print ad, 2012
Strategy: BOGO for kittens!
Figure 43: San Francisco SPCA Veterinary Hospital, “The Kittens Have Arrived!,” print ad, September 2012
 STIMULATING HEALTH AWARENESS
Strategy: Introducing affordable veterinary services, frequent visits
Figure 44: San Francisco SPCA Veterinary Hospital, “Sorry People … It’s Just for Pets,” print ad, September 2012
Strategy: Dog health through oral care as a special gift
Figure 45: Greenies, “Giddy Dog,” November 2012
Strategy: Keeping the dog healthy through exercise
Figure 46: Tagg, “Tracking Activity,” November 2012
Strategy: Health through weight loss: Nestlé/Jenny Craig’s Pet Slim Down Project
Figure 47: Nestlé Purina PetCare,”Project: pet slim down from Purina,” online offer, February 2013
PET OWNERSHIP
Key points
High prevalence of pet ownership, for dogs as well as cats
Figure 48: Pet ownership and type of pet owned, December 2012
Millennials and Gen Xers most likely to own a pet
Figure 49: Pet ownership and type of pet owned, by generation, December 2012
Slightly more female pet owners than male
Figure 50: Pet ownership and type of pet owned, by gender, December 2012
Pet ownership increases with household income
Figure 51: Pet ownership and type of pet owned, by household income, December 2012
Non-singles more likely to own a pet in a household
Figure 52: Pet ownership and type of pet owned, by marital/relationship status, December 2012
High incidence of pet ownership among property owners
Figure 53: Pet ownership and type of pet owned, by primary residence, December 2012
Households with children significantly more likely to own pets
Figure 54: Pet ownership and type of pet owned, by presence of children in household, December 2012
NUMBER OF PETS OWNED
Key points
Average pet owner has three pets, multiple ownership falling
Figure 55: Average number of pets owned, 2007, 2009, and 2012
Nearly half of dog owners have more than two dogs
Figure 56: Number of dogs in household, July 2007-August 2012
More than half of cat owners live with at least two cats
Figure 57: Number of cats in household, July 2007-August 2012S
DOG’S AND CAT’S AGE AND WEIGHT
Key points
Most dog owners living with an aging dog consider its weight to be healthy
Figure 58: Age and weight of only/oldest pet dog in household, December 2012
Two in five cat owners have a senior feline
Figure 59: Age of only/oldest pet cat in household, December 2012
Female pet owners are more aware of their dog’s/cat’s weight
Figure 60: Age and weight of only/oldest pet dog in household, by gender, December 2012
Figure 61: Age of only/oldest pet cat in household, by gender, December 2012
Married owners mostly have older hounds, think its weight is healthy
Figure 62: Age and weight of only/oldest pet dog in household, by marital/relationship status, December 2012
Property owners tend to parent senior dogs/cats
Figure 63: Age and weight of only/oldest pet dog in household, by primary residence, December 2012
Figure 64: Weight of only/oldest pet cat in household, by primary residence, December 2012
SPENDING HABITS ON PET-RELATED ITEMS
Key points
Pet owners’ expenditures most likely dictated by veterinary/pet services
Figure 65: Average amount spent on pet-related items in the last month, December 2012
 PET FOOD
Pet owners willing to spend on “pricey” pet food
Figure 66: Spend on pet food, December 2012
Millennials, as well as Gen Xers, tend to likely spend the most on premium pet food
Figure 67: Spend on pet food, by generations, December 2012
Children and their influential power over pet food purchasing
Figure 68: Spend on pet food, by presence of children in household, December 2012
 PET SUPPLIES
Offering a wide range of price points in pet supplies
Figure 69: Spend on pet supplies, December 2012
Younger pet owners spend more on supplies
Figure 70: Spend on pet supplies, by age, December 2012
Presence of children drives spend on pet supplies
Figure 71: Spend on pet supplies, by presence of children, December 2012
 VETERINARY SERVICES
Veterinary services control pet-related expenditure spending; only few could afford
Figure 72: Spend on veterinary services, December 2012
Expenditures on veterinary services is associated with presence of children
Figure 73: Spend on veterinary services, by presence of children in household, December 2012
 PET SERVICES
Lucrative market opportunities in pet services
Figure 74: Spend on pet services, December 2012
Spend on pet services linked to presence of children
Figure 75: Spend on pet services, by presence of children in household, December 2012
SHIFT IN SPENDING ON PET-RELATED ITEMS
Key points
More spending on pet food, pet supplies, and veterinary services
Figure 76: Shift in spending on pet-related items, December 2012
Gen Xers most likely to spend more on pet food
Figure 77: Shift in spending on pet food, by generations, December 2012
“More spending” on pet supplies driven by Millennials and Gen Xers
Figure 78: Shift in spending on pet supplies, by generations, December 2012
Veterinary, pet, and other services spending
Figure 79: Shift in spending on other pet-related items, by generations, December 2012
ATTITUDES TOWARD PET OWNERSHIP AND TRAVELING WITH PETS
Key points
Pets essentially form an integral part of American families
Figure 80: Attitudes toward pets as part of the family and traveling with pets, December 2012
Most Millennials think pets should be able to travel with owners
Figure 81: Attitudes toward pets as part of the family and traveling with pets, by generations, December 2012
Women are more likely to embrace pets as family
Figure 82: Attitudes toward pets as part of the family and traveling with pets, by gender, December 2012
Pet owners living with a partner most likely to perceive pets as family
Figure 83: Attitudes toward pets as part of the family and traveling with pets, by marital/relationship status, December 2012
PERCEPTIONS OF A PET’S PRIMARY ROLE
Key points
Companionship trumps functionality among older generation pet owners
Figure 84: Perceptions of a pet’s primary role, by generation, December 2012
Men only slightly behind women in seeking companionship from pets
Figure 85: Perceptions of a pet’s primary role, by gender, December 2012
Singles more likely than those with partners to see pets as mainly practical
Figure 86: Perceptions of a pet’s primary role, by marital/relationship status, December 2012
ATTITUDES TOWARD TREATMENT OF PETS
Key points
Most Boomers prioritize spending quality time with their pets
Figure 87: Attitudes on treatment of pets, by generations, December 2012
Pet owners living with a partner pay particular attention to pet treatment
Figure 88: Attitudes on treatment of pets, by marital/relationship status, December 2012
DOG/CAT OWNERS’ ATTITUDES TOWARD PET’S HEALTH
Key points
Strong emotional bonds with pets
Figure 89: Attitudes toward pet's health and diet, December 2012
Older generations more likely to show stronger emotional connections
Figure 90: Attitudes toward pet's health and diet, by generations, December 2012
Women more emotionally in tune with their pets
Figure 91: Attitudes toward pet's health and diet, by gender, December 2012
THE SOCIAL AND ENTERTAINMENT ROLES OF PETS VS. TECHNOLOGY
Key points
Technology facilitates rather than replaces human-pet interactions
Figure 92: The social and entertainment roles of pets vs. technology, by generations, December 2012
Men slightly more engaged in technological and innovative pet products/services
Figure 93: The social and entertainment roles of pets vs. technology, by gender, December 2012
Single and divorced/widowed pet owners mostly agree on the social benefit
Figure 94: The social and entertainment roles of pets vs. technology, by marital/relationship status, December 2012
PERCEPTIONS OF PET-RELATED ENVIRONMENTAL/SOCIAL RESPONSIBILITY
Key points
Millennials strong on social/environmental responsibility
Figure 95: Pet owners’ attitudes toward pet-related environmental/social responsibility, by generations, December 2012
Women are most receptive to brands that are socially responsible
Figure 96: Pet owners’ attitudes toward pet-related environmental/social responsibility, by gender, December 2012
Attitudes on social/environmental views disassociated with income
Figure 97: Pet owners’ attitudes toward pet-related environmental/social responsibility, by household income, December 2012
Single pet owners pay particular attention to social/environmental brands
Figure 98: Pet owners’ attitudes toward pet-related environmental/social responsibility, by marital/relationship status, December 2012
MONEY-SAVING STRATEGIES
Key points
Millennials mostly practice money-saving tactics in pet-related shopping
Figure 99: Money-saving strategies, by generations, December 2012
Male pet owners more open to private label brand pet food to save money
Figure 100: Money-saving strategies, by gender, December 2012
CHARACTERISTICS OF PET OWNERS SPENDING MORE ON FOOD, SUPPLIES, AND SERVICES
Key points
Pet food shoppers' purchasing decision likely influenced by knowledge of a brand; recommendations
Figure 101: Interest in buying pet foods based on key purchase criteria, by spending more on pet foods, December 2012
Human connections with their pets drive pet food purchases
Figure 102: Attitudes toward pet's health and diet, by spending more on pet food, December 2012
Pet supplies specifically designed for pet’s lifestage likely draw consumers’ attentions
Figure 103: Interest in buying pet supplies based on key purchase criteria, by spending more on pet supplies, December 2012
Increased spending on pet supplies correlates with pet stores offering health/weight management
Figure 104: Attitudes toward pet's health and diet, by spending more on pet supplies, December 2012
Emotional bond linked to more spending on vet services
Figure 105: Attitudes toward pet's health and diet, by spending more on veterinary services and pet services, December 2012
PET OWNERS’ USE OF AND INTEREST IN PROMOTIONAL TOOLS
Key points
Millennial pet owners most welcome coupons redeemed on smartphones
Figure 106: Pet owners’ use of and interest in promotional tools, by generations, December 2012
Women most likely responsive to online/email promotional discounts
Figure 107: Pet owners’ use of and interest in promotional tools, by gender, December 2012
Online/mobile pet-related shopping mirrors household income
Figure 108: Pet owners’ use of and interest in promotional tools, by household income, December 2012
RACE AND HISPANIC ORIGIN
Key points
High incidence of pet ownership in Hispanics
Figure 109: Pet ownership by type of pet, by race/Hispanic origin, December 2012
Hispanics tend to own younger dogs/cats; unhealthy weight dogs
Figure 110: Age of only/oldest pet dog/cat in household, by Hispanic origin, December 2012
Most spending on pet services, pet supplies, and pet food by Hispanics
Figure 111: Spend on pet food, services, and supplies, by Hispanic origin, December 2012
Figure 112: Shift in spending on pet-related items, by Hispanic origin, December 2012
More white pet owners claim strong emotional connections
Figure 113: Attitudes toward pet's health and diet, by race/Hispanic origin, December 2012
Blacks/Hispanics interested in technology that enhances human-pet bond
Figure 114: The social and entertainment roles of pets vs. technology, by race/Hispanic origin, December 2012
Environmentally/socially engaged Hispanic pet owners
Figure 115: Pet owners’ attitudes on environmental/social responsibility, by race/Hispanic origin, December 2012
CUSTOM CONSUMER GROUP—PET OWNERS’ ATTITUDES AND BEHAVIORS BY DOG’S AGE AND WEIGHT
Key points
Weight issues more common among senior pets
Figure 116: Age only/oldest dog in household, by healthy. non- healthy weight, December 2012
Human-canine emotional bonds strengthen with age
Figure 117: Attitudes toward pet's health and diet, by age of only/oldest dog in household, December 2012
Owners of dogs at an unhealthy weight value preventive healthcare
Figure 118: Attitudes toward pet's health and diet, by weight of only/oldest dog in household, December 2012
Market opportunities on pet supplies
Pet owners with a dog younger than 7 more likely to require assistance in choosing pet supplies
Dog owners enjoy buying gifts for their pets for special occasions
High interest in one-stop shopping for pet supplies and groceries at retail channels
Figure 119: Agreement with statements about pet supplies, by age of only/oldest dog in household, December 2012
Technology enhances human-canine interactions instead of weakening it
Figure 120: Attitudes and behaviors on pet ownership, technology, and shopping, by healthy vs. non-healthy weight of only/oldest dog, December 2012
Owners of dogs at an unhealthy weight desire to travel with their pets
Figure 121: Agreement with perceptions of environmental/social responsibility, saving strategies, and treatments toward pet(s), by healthy vs. non-healthy weight of only/oldest dog, December 2012
CUSTOM CONSUMER GROUP—PET OWNERS’ ATTITUDES AND BEHAVIORS BY CAT’S AGE AND WEIGHT
Key points
Unhealthy weight in felines correlates with age
Figure 122: Age of only/oldest cat in household, by healthy vs. non-healthy weight, December 2012
Pet owners with cats aged 10+ most likely to think they have a strong bond
Figure 123: Attitudes toward pet's health and diet, by age of only/oldest cat in household, December 2012
Human-cat bond slightly stronger for those with unhealthy weight feline
Figure 124: Attitudes toward pet's health and diet, by weight of only/oldest cat in household, December 2012
Cat owners shopping for pet supplies want to indulge, but need guidance
Figure 125: Agreement with statements about pet supplies, by age of only/oldest cat in household, December 2012
Unhealthy weight cats' role is likely for companionship
Figure 126: Attitudes and behaviors on pet ownership, technology, and shopping, by healthy vs. non-healthy weight of only/oldest cat, December 2012
Cat owners’ perceptions of pet ownership call for distinctive marketing outreach
Figure 127: Agreement with perceptions of environmental/social responsibility, saving strategies, and treatments toward pet(s), by healthy vs. non-healthy weight of only/oldest cat, December 2012
CLUSTER ANALYSIS
Figure 128: Target clusters, December 2012
Most Attached, Health Enthusiasts
Demographics
Characteristics
Opportunity
Aloof Pet Owners
Demographics
Characteristics
Opportunity
Young, Multicultural Empathetics
Demographics
Characteristics
Opportunity
Cluster characteristic tables
Figure 129: Target clusters, December 2012
Figure 130: Age of only/oldest dog in household, by target clusters, December 2012
Figure 131: Age of only/oldest cat in household, by target clusters, December 2012
Figure 132: Average amount spent on pet-related items in the last month, by target clusters, December 2012
Figure 133: Spend on pet food, by target clusters, December 2012
Figure 134: Spend on pet supplies, by target clusters, December 2012
Figure 135: Spend on veterinary services, by target clusters, December 2012
Figure 136: Spend on pet services, by target clusters, December 2012
Figure 137: Shift in spending on pet food, by target clusters, December 2012
Figure 138: Shift in spending on pet supplies, by target clusters, December 2012
Figure 139: Shift in spending on pet-related items, by target clusters, December 2012
Figure 140: Attitudes toward pet's health and diet, by target clusters, December 2012
Figure 141: Attitudes and behaviors on pet ownership, technology, and shopping, by target clusters, December 2012
Figure 142: Agreement with perceptions of environmental/social responsibility, saving strategies, and treatments toward pet(s), by target clusters, December 2012
Cluster demographic tables
Figure 143: Target clusters, by gender, December 2012
Figure 144: Target clusters, by generations, December 2012
Figure 145: Target clusters, by household income, December 2012
Figure 146: Target clusters, by race/Hispanic origin, December 2012
Figure 147: Target clusters, by marital/relationship status, December 2012
Figure 148: Target clusters, by primary residence, December 2012
Figure 149: Target cluster profiles, by demographic, December 2012
Cluster methodology
APPENDIX – OTHER USEFUL CONSUMER TABLES
Pet ownership
Figure 150: Type of pet owned, by gender and age, December 2012
Figure 151: Type of pet owned, by region, December 2012
Figure 152: Type of pet owned, by parents with children and age, December 2012
Dog’s age and weight
Figure 153: Age and weight of only/oldest dog in household, by gender and age, December 2012
Figure 154: Age and weight of only/oldest dog in household, by household income, December 2012
Figure 155: Age and weight of only/oldest dog in household, by race/Hispanic origin, December 2012
Figure 156: Age and weight of only/oldest dog in household, by region, December 2012
Figure 157: Age of only/oldest pet cat in household, by marital status, December 2012
Figure 158: Age and weight of only/oldest dog in household, by presence of children in household, December 2012
Cat’s age and weight
Figure 159: Age and weight of only/oldest cat in household, by gender and age, December 2012
Figure 160: Age and weight of only/oldest cat in household, by household income, December 2012
Figure 161: Age and weight of only/oldest cat in household, by race/Hispanic origin, December 2012
Figure 162: Age and weight of only/oldest cat in household, by region, December 2012
Spending habits on pet-related items
Figure 163: Spend on pet-related items, December 2012
Spend on pet food
Figure 164: Spend on pet food, by gender, December 2012
Figure 165: Spend on pet food, by gender and age, December 2012
Figure 166: Spend on pet food, by household income, December 2012
Spend on pet supplies
Figure 167: Spend on pet supplies, by gender, December 2012
Figure 168: Spend on pet supplies, by gender and age, December 2012
Figure 169: Spend on pet supplies, by household income, December 2012
Figure 170: Spend on pet supplies, by region, December 2012
Spend on veterinary services
Figure 171: Spend on veterinary services, by gender, December 2012
Figure 172: Spend on veterinary services, by region, December 2012
Spend on pet services
Figure 173: Spend on pet services, by gender, December 2012
Figure 174: Spend on pet services, by region, December 2012
Shift in spending on pet-related items
Shift in food spending
Figure 175: Shift in spending on pet food, by gender, December 2012
Figure 176: Shift in spending on pet food, by household income, December 2012
Figure 177: Shift in spending on pet food, by marital/relationship status, December 2012
Figure 178: Shift in spending on pet food, by region, December 2012
Shift in pet supplies spending
Figure 179: Shift in spending on pet supplies, by gender, December 2012
Figure 180: Shift in spending on pet supplies, by household income, December 2012
Figure 181: Shift in spending on pet supplies, by marital/relationship status, December 2012
Figure 182: Shift in spending on pet supplies, by region, December 2012
Shift in veterinary, pet, and other services spending
Figure 183: Shift in spending on pet-related items, by gender, December 2012
Figure 184: Shift in spending on pet-related items, by household income, December 2012
Figure 185: Shift in spending on pet-related items, by marital/relationship status, December 2012
Figure 186: Shift in spending on pet-related items, by region, December 2012
Attitudes on pet ownership and traveling with pets
Figure 187: Attitudes on pet ownership, by gender and age, December 2012
Figure 188: Attitudes on pet ownership, by household income, December 2012
Figure 189: Attitudes on pet ownership, by region, December 2012
Perceptions of pet’s primary role
Figure 190: Perceptions of pet’s primary role, by gender and age, December 2012
Figure 191: Perceptions of pet’s primary role, by household income, December 2012
Figure 192: Perceptions of pet’s primary role, by region, December 2012
Attitudes toward treatment of pets
Figure 193: Attitudes on treatment of pets, by gender, December 2012
Dog/cat owners’ attitudes toward pet’s health and diet
Figure 194: Attitudes toward pet's health and diet, by gender and age, December 2012
Figure 195: Attitudes toward pet's health and diet, by household income, December 2012
Figure 196: Attitudes toward pet's health and diet, by marital/relationship status, December 2012
Figure 197: Attitudes toward pet's health and diet, by primary residence, December 2012
Figure 198: Attitudes toward pet's health and diet, by region, December 2012
The social and entertainment roles of pets vs. technology
Figure 199: Attitudes on pet ownership vs. technology, by gender and age, December 2012
Figure 200: Attitudes on pet ownership vs. technology, by household income, December 2012
Figure 201: Attitudes on pet ownership vs. technology, by region, December 2012
Perceptions of pet-related environmental/social responsibility
Figure 202: Pet owners’ attitudes toward pet-related environmental/social responsibility, by gender and age, December 2012
Figure 203: Pet owners’ attitudes toward pet-related environmental/social responsibility, by region, December 2012
Money-saving strategies
Figure 204: Money-saving strategies, by gender and age, December 2012
Figure 205: Money-saving strategies, by household income, December 2012
Figure 206: Money-saving strategies, by marital/relationship status, December 2012
Figure 207: Agreement with perceptions of environmental/social responsibility, saving strategies, and treatments toward pet(s), by region, December 2012
Pet owners’ use of and interest in promotional tools
Figure 208: Pet owners’ shopping behaviors, by gender and age, December 2012
Figure 209: Pet owners’ use of and interest in promotional tools, by marital/relationship status, December 2012
Figure 210: Pet owners’ shopping behaviors, by region, December 2012
APPENDIX – TRADE ASSOCIATIONS