Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Volume forecast of overseas package holidays, 2007-17
- Figure 2: Volume forecast of overseas independent holidays, 2007-17
- Package penetration rises
- Short-haul beach package makes comeback
- Market factors
- Costa lot less
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- Figure 3: Holiday resort costs*, 2013
- Consumer protection widened
- Companies, brands and innovation
- Differentiated TUI makes the running
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- Figure 4: Passengers licensed to the top ten UK ATOL licensed travel companies, January 2012 and January 2013
- The consumer
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- Figure 5: Types of holiday taken in the past 12 months, November 2012
- Package priorities more focused on facilities
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- Figure 6: Important holiday factors, November 2012
- Big brands seen as reliable
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- Figure 7: Attitudes towards package holidays, November 2012
- Uniformity and inflexibility seen as main package weaknesses
- Consumers are 63% pro all-inclusive/37% anti all-inclusive
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- Figure 8: Past experience and future intentions of taking an all-inclusive holiday, November 2012
- Value for money versus authenticity
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- Figure 9: Attitudes towards all-inclusive holidays, November 2012
- Flexibility and choice seen as main strengths of independent travel
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- Figure 10: Attitudes towards independent holidays, November 2012
- What we think
Issues in the Market
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- What are the current prospects for the family package holiday?
- How can the traditional package holiday re-shape itself to appeal to a 21st century independent travel mind-set?
- What is the potential market for independent holiday booking via the travel trade?
- What are the prospects for a resurgence of package holidays to the North Africa region in 2013?
- With package holiday booking moving increasingly online what are the prospects for the high street shop?
Trend Application
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- Trend: Prepare for the Worst
- Trend: Accentuate The Negative
- 2015 trend: Old Gold
Market Drivers
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- Key points
- Trade reports booking rise
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- Figure 11: Domestic (GB) and overseas holidays volume, 2007-12
- Spending has shifted to domestic market
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- Figure 12: Domestic (GB) and overseas holidays expenditure, 2007-12
- Figure 13: Average spend per holiday, domestic (GB), overseas and all holidays, 2007-12
- Spain and Sri Lanka have cheapest resort living costs
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- Figure 14: holiday resort living costs*, 2012 vs 2013
- Fewer closures point to more stable industry
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- Figure 15: ATOL tour operator failures/closures in the UK, 2012
- Protection increase
- All-inclusive accounts for half of ‘big two’ package sales
- How inclusive is all-inclusive?
- How responsible is all-inclusive?
Who’s Innovating?
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- Key points
- Package a la carte
- Child-free packages
- Sport-inclusive
- 65-day package
- Tech makeover
- Dream stays alive despite hitches
- Dynamic long-haul
- New rail options for independent traveller
- Lifestyle all-inclusive
Market Size and Forecast
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- Key points
- Packages hold steady at four in ten overseas trips
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- Figure 16: Volume of overseas package and independent holidays, 2007-17
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- Figure 17: Expenditure* on overseas package and independent holidays, 2007-17
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- Figure 18: Average expenditure* on overseas package and independent holidays 2007-12
- 2013 and beyond
- Forecast
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- Figure 19: Volume forecast of overseas package holidays, 2007-17
- Figure 20: Volume forecast of overseas independent holidays, 2007-17
- Figure 21: Value* forecast of overseas package holidays, 2007-17
- Figure 22: Value* forecast of overseas independent holidays, 2007-17
- Forecast methodology
Segment Performance
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- Key points
- Short-haul package revival
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- Figure 23: Overseas package and independent holidays by region, 2007-12
- Package market goes back to its roots
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- Figure 24: Top package holiday destinations by number of visits, 2007-12
- APD delivers rum punch
- Tunisia recovering faster than Egypt
- Brand USA pays off
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- Figure 25: Top independent holiday destinations by number of visits, 2007-12
- Family troubles
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- Figure 26: Package holiday volumes, by age, 2007, 2009 and 2011*
- Figure 27: Independent holiday volumes, by age, 2007, 2009 and 2011*
- Shorter and sweeter
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- Figure 28: Package holiday volume, by holiday duration, 2007, 2009 and 2011*
- Figure 29: independent holiday volume, by holiday duration, 2007, 2009 and 2011*
Market Share
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- Key points
- TUI raises capacity for 2013
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- Figure 30: Passengers licensed to UK travel companies, January 2013 and January 2012
- Travel Republic enters the rankings
Channels to Market
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- Key points
- Half of package holidaymakers still book offline
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- Figure 31: Booking methods used for last holiday abroad, package vs independent holidays July 2012
Companies and Products
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- TUI Travel
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- Figure 32: TUI Travel Plc UK and Ireland key financials, 2010-11
- Thomas Cook Group
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- Figure 33: Thomas Cook Group – UK segment key financials, 2011-12
- Monarch Travel Group
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- Figure 34: Avro Limited, key financials, 2010-11
- Figure 35: Cosmos Holidays Limited, key financials, 2010-11
- Travel Republic
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- Figure 36: Travel Republic Limited, key financials, 2010-11
- Jet2Holidays
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- Figure 37: Jet2holidays Limited, key financials, 2010-11
- Expedia UK
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- Figure 38: Expedia.com UK Limited, key financials, 2010-11
- Hays Travel
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- Figure 39: Hays Travel Limited, key financials, 2010-11
- Virgin Holidays
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- Figure 40: Virgin Holidays Limited and subsidiary companies, key financials, 2011-12
- Trailfinders
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- Figure 41: Trailfinders Limited, key financials, 2011-12
- On the Beach
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- Figure 42: On the Beach Limited, Key financials, 2010-11
Holiday Taking
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- Key points
- Package taking increase
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- Figure 43: Types of holiday taken in the past 12 months, April 2011-November 2012
What Makes a Good Holiday?
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- Key points
- Sunshine and good food are top holiday priorities
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- Figure 44: Important holiday factors, November 2012
- Package versus independent holiday priorities
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- Figure 45: Important holiday factors by package vs independent holidays abroad, November 2012
- Priorities by demographic
Attitudes Towards Package Holidays
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- Key points
- Uncertain climate has helped big brands
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- Figure 46: Attitudes towards package holidays, November 2012
- Same old, same old
- Getting personal
- Two thirds of package holidaymakers value safety
- Package extras
All-inclusive Holiday Taking
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- Key points
- Half of consumers have been all-inclusive
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- Figure 47: Past experience and future intentions of taking an all-inclusive holiday, November 2012
Attitudes Towards All-inclusive Holidays
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- Key points
- Value perception is strong
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- Figure 48: Attitudes towards all-inclusive holidays, November 2012
- Security valued most by younger and older travellers
- Lack of destination depth
Attitudes Towards Independent Holidays
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- Key points
- Self-reliant, self-confident travellers
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- Figure 49: Attitudes towards independent holidays, November 2012
- Pockets of concern
- Women, families and under-35s have biggest independent travel concerns
2013 Holiday Intentions
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- All-inclusive intentions trump other package plans
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- Figure 50: Holiday intentions for 2013, November 2012
Appendix – Market Size and Forecast
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- Figure 51: Forecasts for overseas package holidays volume, 2012-17
- Figure 52: Forecasts for overseas independent holidays volume, 2012-17
- Figure 53: Forecasts for overseas package holidays value, 2012-17
- Figure 54: Forecasts for overseas independent holidays value, 2012-17
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Appendix – Holiday Taking
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- Figure 55: Most popular types of holiday taken in the past 12 months, by demographics, November 2012
- Figure 56: Next most popular types of holiday taken in the past 12 months, by demographics, November 2012
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- Figure 57: Other types of holiday taken in the past 12 months, by demographics, November 2012
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Appendix – What Makes a Good Holiday?
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- Figure 58: Important holiday factors, by types of holiday taken in the past 12 months, November 2012
- Figure 59: Most important holiday factors, by demographics, November 2012
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- Figure 60: Next most important holiday factors, by demographics, November 2012
- Figure 61: Other important holiday factors, by demographics, November 2012
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Appendix – Attitudes Towards Package Holidays
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- Figure 62: Attitudes towards package holidays, by type of holiday taken in the past 12 months, November 2012
- Figure 63: Attitudes towards package holidays, by most important holiday factors, November 2012
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- Figure 64: Attitudes towards package holidays, by next most important holiday factors, November 2012
- Figure 65: Attitudes towards package holidays, by other important holiday factors, November 2012
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- Figure 66: Agreement with most popular statements on package holidays, by demographics, November 2012
- Figure 67: Agreement with next most popular statements on package holidays, by demographics, November 2012
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- Figure 68: Agreement with other statements on package holidays, by demographics, November 2012
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Appendix – All-inclusive Holiday Taking
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- Figure 69: Past experience and future intentions of taking an all-inclusive holiday, by most important holiday factors, November 2012
- Figure 70: Past experience and future intentions of taking an all-inclusive holiday, by next most important holiday factors, November 2012
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- Figure 71: Past experience and future intentions of taking an all-inclusive holiday, by other important holiday factors, November 2012
- Figure 72: Past experience and future intentions of taking an all-inclusive holiday, by demographics, November 2012
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Appendix – Attitudes Towards All-inclusive Holidays
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- Figure 73: Attitudes towards all-inclusive holidays, by types of holiday taken in the past 12 months, November 2012
- Figure 74: Most popular attitudes towards all-inclusive holidays, by demographics, November 2012
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- Figure 75: Next most popular attitudes towards all-inclusive holidays, by demographics, November 2012
- Figure 76: Other attitudes towards all-inclusive holidays, by demographics, November 2012
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Appendix – Attitudes Towards Independent Holidays
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- Figure 77: Attitudes towards independent holidays, by types of holiday taken in the past 12 months, November 2012
- Figure 78: Attitudes towards independent holidays, by most important holiday factors, November 2012
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- Figure 79: Attitudes towards independent holidays, by next most important holiday factors, November 2012
- Figure 80: Attitudes towards independent holidays, by other important holiday factors, November 2012
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- Figure 81: Agreement with most popular statements about independent holidays, by demographics, November 2012
- Figure 82: Agreement with next most popular statements about independent holidays, by demographics, November 2012
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- Figure 83: Agreement with other statements about independent holidays, by demographics, November 2012
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Appendix – 2013 Holiday Intentions
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- Figure 84: Most popular holiday intentions for 2013, by demographics, November 2012
- Figure 85: Next most popular holiday intentions for 2013, by demographics, November 2012
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