Table of Contents
Executive Summary
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- The market
- Self-evaluation of their health
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- Figure 1: How Asian Americans describe their overall health, April 2012
- Factors that contribute to healthy living
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- Figure 2: Top five factors that contribute to healthy living, April 2012
- Following the doctor’s order
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- Figure 3: Attitudes toward health and medicine, January 2011-March 2012
- Top reasons for watching one’s diet
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- Figure 4: Top five reasons for watching one's diet, by race/Hispanic origin, January 2011-March 2012
- Asian women don’t seek out health information
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- Figure 5: Top six sources Asian adults turn to for information on health and wellness in the past 12 months, April 2012
- The consumer
- U.S. Asian population
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- Figure 6: Population, by race/Hispanic origin, 2007-17
- Asian household income
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- Figure 7: Median household income for all households and those headed by Asians, in inflation-adjusted dollars, 2001-11
- What we think
Issues in the Market
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- Are cultural stigmas keeping Asians from seeking health advice?
- Are marketers properly targeting Asian women?
- Why are marketers not reaching out to Asian health and wellness consumers?
Insights and Opportunities
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- Exercise products and services marketers are missing the beat
- Stress management products and services
Trend Application
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- Trend: Help Me Help Myself
- Trend: Prepare For the Worst
- 2015 Trend: “Old Gold”
The Health of Asian Americans
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- Key points
- Asian Americans’ rating of their health
- Self-rating one’s health
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- Figure 8: How Asian Americans describe their overall health, April 2012
- Mental health
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- Figure 9: How Asian Americans describe their mental health, by gender and age, April 2012
- Physical health
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- Figure 10: How Asian Americans describe their physical health, by gender and age, April 2012
- Diet
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- Figure 11: How Asian Americans describe their diet, by gender and age, April 2012
- Factors that contribute to healthy living
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- Figure 12: Factors that contribute to healthy living, by age, April 2012
Attitudes Toward Health
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- Key points
- Attitudes toward health and medicine
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- Figure 13: Attitudes toward health and medicine, January 2011-March 2012
- Attitudes toward hereditary health conditions
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- Figure 14: Asian consumers' attitudes toward hereditary health concerns, by age, April 2012
- Figure 15: Asian consumers' attitudes toward hereditary health concerns, by educational attainment, April 2012
- Attitudes toward the cost of exercising and healthy eating
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- Figure 16: Asian consumers' attitudes toward the cost of exercise and healthy eating, by gender and age, April 2012
- Attitudes toward over-the-counter drugs and pharmaceuticals
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- Figure 17: Asian consumers' attitudes toward the safety of over-the-counter drugs and pharmaceuticals, by gender and age, April 2012
- Attitudes toward leading a healthy lifestyle
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- Figure 18: Asian consumers' attitudes toward leading a healthy lifestyle, by age, April 2012
- Biggest stressors
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- Figure 19: What Asian consumers consider the biggest contributors to stress, by age, April 2012
Diet and Exercise
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- Key points
- Attitudes toward eating
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- Figure 20: Asian consumers attitudes toward eating, by age, April 2012
- Managing digestive health
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- Figure 21: How Asian consumers manage their digestive health, by age, April 2012
- Reasons for watching one’s diet
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- Figure 22: Likelihood of watching one's diet and reason, by race/Hispanic origin, January 2011-March 2012
- Products used for losing weight
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- Figure 23: Products or methods used to lose weight, by race/Hispanic origin, January 2011-March 2012
- Exercise
- Frequency of exercising
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- Figure 24: Frequency of exercise, by gender, April 2012
- Figure 25: Frequency of exercise, by age, April 2012
- Length of workout
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- Figure 26: Length of exercise, by gender and age, April 2012
Where Consumers Turn For Help
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- Key points
- Where consumers turn for health information
- Older Asians go online for information but do not use tracking tools
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- Figure 27: Who or what do Asian consumers turned to in the past 12 months for staying healthy, by age, April 2012
- Asian women are less likely to seek health advice
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- Figure 28: Who or what do Asian consumers turned to in the past 12 months for staying healthy, by gender, April 2012
- Plan to use in the future
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- Figure 29: Who or what do Asian consumers plan to turn to in the next 12 months for staying healthy, by age, April 2012
Marketing Strategies
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- Key points
- Language of advertising
- Television advertising
- Online advertising
- Attitudes toward online information sources
- Medline Plus
- The National Alliance for the Mentally Ill
- UnitedHealthcare
- Print ads
- San Francisco Hep B
- UnitedHealthcare
- Other marketing initiatives
U.S. Asian-American Population
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- Key points
- Asian demographics
- The Asian population is swiftly increasing
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- Figure 30: Population, by race/Hispanic origin, 1970-2020
- Figure 31: Asian, Black, and Hispanic populations, 1970-2020
- Figure 32: Population, by race/Hispanic origin, 2007-17
- U.S. Asian population
- Population by age
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- Figure 33: U.S. Asian population, by age, 2007-17
- Figure 34: U.S. Population, by age, 2007-17
- Population by generation
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- Figure 35: Generations, by race/Hispanic origin, 2011
- U.S. Asian geographic concentration
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- Figure 36: Graph: Asian population, by region, 2010
- Figure 37: Top 10 states, by total Asian population and percentage of state total population, 2010
- Asian purchasing power
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- Figure 38: Purchasing power, by race/Hispanic origin, 1990-2017
- Figure 39: Purchasing power, by race/Hispanic origin, 1990-2017
- Median household income
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- Figure 40: Median household income, by race and Hispanic origin of householder, 2011
- Household income distribution
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- Figure 41: Household income distribution for all households and Asian households, 2010
- Asian buying power in the top 10 states
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- Figure 42: Top ten states, by Asian buying power, 2010
- The Asian household
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- Figure 43: Average household size, by Hispanic origin/race of householder, 2001 and 2008
- Figure 44: Households, by number of people in the household, by race/Hispanic origin of householder, 2011
- Generational insights among Asian consumers
- Presence of children in the home
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- Figure 45: Households with children by race and Hispanic origin of householder, 2011
- Figure 46: Ages of children in the household, by race/Hispanic origin, 2011
- Marital status of Asians
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- Figure 47: Marital status, by race/Hispanic origin, 2011
- National origin of Asians
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- Figure 48: U.S. Asians by national origin, 2011
- Languages spoken
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- Figure 49: U.S. Asian population aged 5 and older, by English proficiency, 2010
- Figure 50: U.S. Asian population aged 5 and older, by language spoken in the home, 2010
- Asian metros
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- Figure 51: Top ten metropolitan areas with the largest number of Asian residents, 2010
- Figure 52: Asian population in selected metropolitan areas, by nationality/ancestry, 2010
- Asians’ educational attainment
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- Figure 53: Educational attainment of Asians Aged 25 or older, by age, 2010
Appendix: Trade Associations
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