The spending power of Asians is soaring, and is expected to climb from $717 billion in 2012 to $1.02 billion by 2017. Asians have much higher median household incomes, a result of higher than average educational attainment and a greater likelihood of employment in high-paying sectors. Asians also tend to be married, leading to combined salaries. Higher incomes allow for greater access to products and services that allow them to have a healthier life. U.S. Census Bureau data show the Asian population surpassing 17 million by 2017, reflecting a 28.3% increase from 2007. Understanding the growing economic power of Asian Americans and how they engage with health professionals, access health information and consumer products and services to maintain or improve your health makes them very attractive consumer groups for marketers of health-related products and services.

This report builds on Mintel’s Marketing Health to Asians—U.S., October 2011, Attitudes Toward Healthy Food—U.S., June 2012, as well as Healthy Living—U.S., July 2011.

This report covers Asian-American attitudes and purchasing behavior toward health products and services. In discussing their choices and behaviors, this report looks at how attitudinal differences between generations, family size, household income, gender and other key factors play significant roles. A discussion and examples of trends and opportunities are also found in this report.

For the purposes of this report, Mintel commissioned exclusive consumer research through GMI of 750 Asian adults aged 18+ with internet access. Mintel was responsible for the survey design, data analysis, and reporting. Fieldwork was conducted in April 2012.

Mintel selects survey respondents so that they are proportionally balanced to the entire U.S. adult population based on the key demographics of gender, age, household income, and region.

Mintel has also analyzed data from Experian Simmons Research, using both the National Consumer Study (NCS) and the Simmons National Hispanic Consumer Study (NHCS). The NCS/NHCS was carried out January 2011-March 2012 and the results are based on the sample of 24,330 adults, including 704 Asian adults aged 18+ with results weighted to represent the U.S. population.

Throughout this report, data using the term “Asian” refers to any individual who self-identifies with this term. This most often includes those of South and East Asian and Pacific Islander origin, but may also include those of Central Asian and Middle Eastern heritage.

While race and Hispanic origin are separate demographic characteristics, Mintel often compares them to each other. Please note that the responses for race (White, Black, Asian, Native American, or other race) will overlap those that also are Hispanic, because Hispanics can be of any race.

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The following abbreviations are used in this report:

Generations are discussed within this report, and they are defined as:

* also known as Generation Y or Echo Boomers