“The continued rises in average incomes, increasing numbers of middle-class consumers and changing lifestyles, such as busier working lives, have made prepared meals increasingly popular. However, the category faces fierce competition from the diverse range of foods available in foodservice, while supply chain issues remain a barrier in some geographical areas.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer
Addressing Health and Taste Concerns Can Drive Prepared Meals
Convenience Remains The Main Driver of Demand for Prepared Meals
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Premium Prepared Meals Emerge in China
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Frequency of Eating Different Types of Prepared Meals Or Meal Kits
Appendix – Occasions of Eating Prepared Meals
Appendix – Attitudes towards Prepared Meals
Appendix – Places of Purchase of Prepared Meals
Appendix – Most Important Factors Considered When Buying Prepared Meals
Appendix – Attitudes towards Prepared Meals
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What is the current state of the ready meals market, and how is the market expected to develop in the near future? What are the key market drivers and restraints?
