Table of Contents
Introduction
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- In this report we answer the key questions
- Definition
- Methodology
Executive Summary
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- The market
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- Figure 1: China value retail sales of ready meals, 2008-18
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- Figure 2: China ready meals retail sales, by segment, by value (RMB bn), 2008-12
- Companies and brands
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- Figure 3: Leading companies’ shares of retail value sales of ready meals in China, 2011-12
- The consumer
- Frequency of eating prepared meals
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- Figure 4: Frequency of eating different types of prepared meals or meal kits, February 2013
- Usage occasions
- Retail channels
- Most important factors considered when buying prepared meals
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- Figure 5: Leading factors considered when choosing prepared meals, February 2013
- Attitudes towards prepared meals
- Time and convenience are key drivers of demand
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- Figure 6: Selected attitudes towards prepared meals and meal kits, February 2013
- Prepared meals suffer from a poor image on health and taste
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- Figure 7: Selected attitudes towards prepared meals, February 2013
- Demand for premium products
- Key trends
- Convenience remains the main driver of demand for prepared meals
- Addressing health and taste concerns will drive prepared meals
- Premium prepared meals emerge in China
The Market
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- Key points
- Market size
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- Figure 8: Value and volume retail sales of ready meals, China, 2008-18
- Changing lifestyles and rising incomes support demand for ready meals…
- …while rise of modern trade facilitates growing availability
- The forecast
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- Figure 9: China retail sales of ready meals, by value, 2008-18
- Market segmentation
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- Figure 10: China ready meals retail sales by segment, by value, 2008-12
- Figure 11: China ready meals retail sales by segment, by volume, 2008-12
- Figure 12: China retail sales of ready meals, by segment, by value and volume share, 2008 and 2012
- Traditional dumplings maintain an important role in the ready meals market
- Frozen pizza is gaining popularity, benefiting from foodservice
Companies and Brands
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- Key points
- The ready meals market remains highly fragmented
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- Figure 13: Leading companies’ shares of retail value sales of ready meals in China, 2010-12
- Nestlé S.A.
- Zhengzhou Sanquan Food Co., Ltd.
- Hangzhou Wahaha Group Co., Ltd.
- General Mills, Inc.
- Zhengzhou Synear Food Co. Ltd
The Consumer
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- Key points
- Frequency of eating prepared meals
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- Figure 14: Frequency of eating different types of prepared meals or meal kits, February 2013
- Usage occasions
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- Figure 15: Occasions of eating prepared meals, February 2013
- Retail channels
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- Figure 16: Prepared meals purchasing in the last 3 months, by channel, February 2013
- Most important factors considered when buying prepared meals
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- Figure 17: Factors considered important when choosing prepared meals, February 2013
- Attitudes towards prepared meals
- Time and convenience are key drivers of demand
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- Figure 18: Attitudes towards prepared meals, February 2013
- Prepared meals suffer from a poor image on health and taste
- Interest in ingredients not translating to action
- Fortification offers a platform for capitalising on health concerns
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- Figure 19: Attitudes towards prepared meals and meal kits, February 2013
- Demand for premium products
Addressing Health and Taste Concerns Can Drive Prepared Meals
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- Key points
- Health and taste are key factors for consumers
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- Figure 20: Factors considered important when choosing prepared meals, February 2013
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- Figure 21: Share of new product launches within the China prepared meals market, by selected claims, 2009-13*
- Figure 22: Attitudes towards prepared meals, February 2013
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- Figure 23: Attitudes towards prepared meals and meal kits, February 2013
- Chinese government to standardise nutrition labelling guidelines
- Brands look to position prepared meals as offering quality
- Taste perceptions remain a challenge for prepared meals
- Building trust in prepared meals
- Few products feature overt health claims
- What it means
Premium Prepared Meals Emerge in China
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- Key points
- The market sees average price rise
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- Figure 24: Share of products with premium claims of all new prepared meals, China, 2009-12
- Figure 25: average unit price per kg for ready meals in China, by sector, 2008-12
- Natural ingredients are widely seen as worth paying more for
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- Figure 26: Claims consumers deem to be worth paying extra for in food and drink, China, March 2012
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- Figure 27: Attitudes towards prepared meals, February 2013
- Prepared meals look to improve the quality of their ingredients and production techniques
- Prepared meals emphasise secret recipes and fresh ingredients to appeal to consumers’ taste buds
- Processing techniques claim to maintain nutrition and traditional taste
- Exotic recipes could inspire Chinese brands
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- Figure 28: Flavours of instant noodles consumers are interested in buying, January 2013
- Premium Western prepared meals could offer inspiration for operators in China
- What it means
Convenience Remains The Main Driver of Demand for Prepared Meals
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- Key points
- The prepared meals market gears up for a change in consumer habits
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- Figure 29: Frequency of eating different types of prepared meals or meal kits, February 2013
- New occasions support growth in prepared meals consumption
- Urbanisation fuels rise in solo dining
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- Figure 30: Occasions of eating prepared meals, February 2013
- Scope for prepared meals to drive usage in new areas
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- Figure 31: Attitudes towards prepared meals and meal kits, February 2013
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- Figure 32: Prevalence of convenience claims on new prepared meals product launches in China, 2008-12
- What it means
Appendix – Frequency of Eating Different Types of Prepared Meals Or Meal Kits
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- Figure 33: Frequency of eating different types of prepared meals or meal kits, February 2013
- Figure 34: Detailed frequency of eating different types of prepared meals or meal kits, February 2013
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- Figure 35: Detailed frequency of eating different types of prepared meals or meal kits, February 2013 (continued)
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Appendix – Occasions of Eating Prepared Meals
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- Figure 36: Occasions of eating prepared meals, February 2013
- Figure 37: Occasions of eating prepared meals, by demographics, February 2013
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- Figure 38: Most important factors considered when buying a prepared meals, by occasions of eating prepared meals, February 2013
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Appendix – Attitudes towards Prepared Meals
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- Figure 39: Attitudes towards prepared meals, February 2013
- Figure 40: Most popular attitudes towards prepared meals, by demographics, February 2013
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- Figure 41: Next most popular attitudes towards prepared meals, by demographics, February 2013
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Appendix – Places of Purchase of Prepared Meals
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- Figure 42: Places of purchase of prepared meals, February 2013
- Figure 43: Most popular places of purchase of prepared meals, by demographics, February 2013
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- Figure 44: Next most popular places of purchase of prepared meals, by demographics, February 2013
- Figure 45: Places of purchase of prepared meals, by occasions of eating prepared meals, February 2013
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Appendix – Most Important Factors Considered When Buying Prepared Meals
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- Figure 46: Factors considered when buying prepared meals, February 2013
- Figure 47: Top ranked factors considered when buying prepared meals, by demographics, February 2013
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- Figure 48: Second ranked factors considered when buying prepared meals, by demographics, February 2013
- Figure 49: Second ranked important factors considered when buying prepared meals, by demographics, February 2013 (continued)
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- Figure 50: Third ranked factors considered when buying prepared meals, by demographics, February 2013
- Figure 51: Third ranked factors considered when buying prepared meals, by demographics, February 2013 (continued)
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- Figure 52: Factors considered when buying prepared meals, by occasions of eating prepared meals, February 2013
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Appendix – Attitudes towards Prepared Meals
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- Figure 53: Attitudes towards prepared meals and meal kits, February 2013
- Figure 54: Most popular attitudes towards prepared meals and meal kits, by demographics, February 2013
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- Figure 55: Next most popular attitudes towards prepared meals and meal kits, by demographics, February 2013
- Figure 56: Attitudes towards prepared meals and meal kits, by occasions of eating prepared meals, February 2013
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