“Busier lifestyle in urban has fuelled demand for prepared meals which are known for convenience. In general, higher tier cities/incomes/education consumers show higher demand in prepared meals. Segment consumption shows more distinctive differences. The core consumers for Chinese style prepared meals which include frozen/chilled dumplings/wontons, frozen/chilled buns and ready-made congee are families with children, whereas ready meals/noodles/rice including chilled/frozen/ room temperature that ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer - Popularity of Different Prepared Meals
The Consumer – Reasons for Choosing Prepared Meals
The Consumer – Reasons For Rarely Or Not Eating
The Consumer – Purchase Locations
The Consumer – Key Purchasing Factors
The Consumer – Attitudes Towards Prepared Meals
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix - Market Size and Forecast
Appendix – Market Segmentation
Appendix – Popularity of Different Prepared Meals
Appendix – Reasons for Choosing Prepared Meals
Appendix – Reasons For Rarely Or Not Eating
Appendix - Purchase Locations
Appendix – Key Purchasing Factors
Appendix – Attitudes Towards Prepared Meals
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What can brands do to build consumption confidence?
