Incidence of cancer and a variety of chronic diseases, such as cardiovascular and cerebrovascular disease, are on the rise amongst urban Chinese residents. Meanwhile, prevalence of sub-health, generally regarded as a root cause of chronic diseases, is, according to government statistics, on the up with 60% of Chinese people suffering from physical or mental sub-health.

Mintel’s in-depth research shows that work-related stress and lifestyle stress are two of the major causal factors of a variety of sub-health conditions. In response, urban residents have been adopting ways to prevent and alleviate stress. For example, 76% of people believe that building a positive mentality (eg optimism, confidence, motivation) is an important part of a healthy lifestyle. Maintaining a positive attitude towards staying healthy mentally has become a popular topic of discussion. Poor diet is closely associated with sub-health and chronic disease, and getting a balanced diet is also seen as an important means to deal with sub-health and prevent a variety of chronic diseases.