“Although Brazilians like a good bargain, what they really value is the opportunity to get a lucrative deal. Many wait for their favorite products to go on sale before they buy them. To compensate for this, they aren’t afraid when thinking of asking for a discount on the final purchase amount, a customary thing to do when purchases are large or consist of several items. In any event, companies ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Brazilians Spend More on Everyday Items
Food Services Outside the Home Stand Out in the Budget
Price Discounts and Promotions are Brazilians’ Favorite Bargains
Price vs Brand
Appendix – Type of Discount/Bargain Used in the Last Six Months
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumer Spending Habits
Appendix – Consumer Shopping Profile
Appendix – Attitudes toward Shopping
Appendix – Current Working Situation
Appendix – Behaviors and Attitudes toward Shopping in Supermarkets/Hypermarkets
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What kind of product/service did Brazilians place a high priority on in their recent shopping? What did they spend the most on? What did they spend the least on? What were the reasons for this?
