“The majority of Brazilians are interested in promotional prices offered by stores and brands. However, customized promotions, based on consumers’ profiles and demographics, for example, tend to be more beneficial to higher socioeconomic groups – about 30% of AB consumers used credit card promotions and about 30% of them received some kind of free gift in the last six months, a significantly higher percentage than middle-class consumers (18% and 16%, respectively). In addition, the country is going through a period of economic instability, which prevents companies from offering creative, large-scale special offers, which discourages consumers from buying. Nevertheless, promotions that offer real financial savings, (eg “buy one, get one free,”) free samples/gifts meet the demand of lower-mid income consumers, who are highly attracted to new proposals, willing to research and look for stores that offer these types of promotions.”

– Sheila Salina, Senior Lifestyle Analyst

This report answers the following key questions:

What were the promotions and discounts most used by Brazilians in the last six months?

What are Brazilian’s habits in relation to promotions and bargains? Which store/brand promotional actions did they use when shopping in the last six months?

What are the attitudes more linked to promotions and bargains?