“Representing nearly six in 10 Brazilian women, mothers are a lucrative group of consumers; they are investing more in their careers (which means income enhancement) and putting more expectations on products and services with quality and convenience benefits in order to help them juggle the work/life balance.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Demographic Overview
Time Spent on Activities Related to Being a Mother
Changes in Purchasing Habits
Segmentation Analysis – Mothers' Attitudes
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Age of Child/Children
Appendix – Current Employment Status
Appendix – Marital Status
Appendix – Currently Living Situation
Appendix – Access to the Internet
Appendix – Youngest Child’s Age When Returning to Work
Appendix – Time Spent on Activities After Becoming a Mother
Appendix – Changes in Purchasing Habits
Appendix – Attitudes toward Motherhood
Appendix – Target Groups/Segmentation
Appendix – Specific Groups by Working Situation
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What are the most prominent demographic characteristics of Brazilian mothers? And what are their main social behaviors in relation to this information?
