Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Volume sales of sugar confectionery and gum, 2007-11
- Figure 2: Brazil retail value and volume sales of sugar and gum confectionery, 2011
- Forecast
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- Figure 3: Brazil retail volume sales of sugar confectionery and gum, 2007-17
- Figure 4: Brazil retail value sales of sugar confectionery and gum, 2007-17
- Companies
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- Figure 5: Leading companies’ shares in the sugar and gum confectionery market in Brazil, by volume, 2011
- Issues
- Rising prices in the category reflect production costs but also the growing availability of higher-quality products
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- Figure 6: Average price of sugar and gum confectionery and selected competing categories, 2007-11
- Multinationals lead in the Brazilian market by selling global products locally
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- Figure 7: Leading companies’ shares in the sugar and gum confectionery market in Brazil, by volume, 2011
- The new Brazilian consumer searches for new products and flavors
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- Figure 8: Frequency of sugar and gum confectionery usage by socio-economic group, June 2012
- Health and wellness are important for Brazilian consumers, but have limited impact on their habits
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- Figure 9: Share of new launches positioned as healthy of all new sugar and gum confectionery products in Brazil, 2007-11
- Young consumers have the most dynamic relationship with category
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- Figure 10: Consumption of sugar and gum confectionery at least once a week, by age, June 2012
- The gum category shows a strong skew toward under-35s
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- Figure 11: Consumption of gum daily and at least once a week, by age group, June 2012
Rising Prices in the Category Reflect Production Costs but Also the Growing Offer of Better Products
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- Key points
- The category sees slow volume growth
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- Figure 12: Volume sales of sugar and gum confectionery and selected competing categories, 2007-11
- Figure 13: Value sales of sugar and gum confectionery and selected competing categories, 2007-11
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- Figure 14: Attitudes toward consumption of sweets, June 2012
- Despite significant price increases, consumers do not see candy as expensive
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- Figure 15: Average price of sugar and gum confectionery and selected competing categories, 2007-11
- Figure 16: Change in average price of sugar and gum confectionery in Brazil, UK, and Mexico, 2007-11
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- Figure 17: Attitudes toward sugar and gum confectionery consumption, June 2012
- Brazilian consumers favor bakeries and supermarkets for their candy
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- Figure 18: Location where consumers purchase candies and gums, June 2012
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- Figure 19: Frequency of sugar and gum confectionery usage, by socio-economic group, June 2012
- Rising prices of sugar and other inputs fuel the price increases in sugar confectionery
- Sugar prices rise rapidly
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- Figure 20: Annual average wholesale price of sugar in Brazil, 2007-11
- What it means
Multinationals Lead in the Brazilian Market Selling Global Products Locally
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- Key points
- Dominance by international operators characterizes the Brazilian sugar and gum confectionery market
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- Figure 21: Leading companies’ shares in the sugar and gum confectionery market in Brazil, by volume, 2011
- Figure 22: Leading companies’ shares in the chocolate confectionery market in Brazil, by volume, 2011
- Figure 23: Leading companies’ shares in the cookie market in Brazil, by volume, 2011
- Brazilian sugar and gum confectionery market shows high concentration compared to other countries
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- Figure 24: Leading companies’ shares in the sugar and gum confectionery market in Canada, by volume, 2011
- Figure 25: Leading companies’ shares in the sugar and gum confectionery market in Mexico, by volume, 2011
- Figure 26: Leading companies’ shares in the sugar and gum confectionery market in the UK, by volume, 2011
- Multinational companies operate in the Brazilian market with internationally recognized brands
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- Figure 27: Leading companies’ shares in the sugar and gum confectionery market in Brazil, by volume and value, 2011
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- Figure 28: Types of sugar confectionery bought in the last 12 months, June 2012
- Growth in imports indicates a growing acceptance among the Brazilian consumer of international products
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- Figure 29: Brazilian imports of candies, gums and chocolates, by volume, 2007-11
- Figure 30: Brazilian imports of candies, gums and chocolates by value, 2007-11
- What it means
The New Brazilian Consumer Searches for New Products and Flavors
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- Key points
- Recent changes in the economy place the emerging class as the protagonists in the candy and gum market
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- Figure 31: Frequency of consumption of candies and gums, by socio-economic group, June 2012
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- Figure 32: Locations where sugar and gum confectionery are bought, by socio-economic group, June 2012
- Innovation is a key element in the Brazilian sugar and gum confectionery market
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- Figure 33: Index of new product launches in the sugar and gum confectionery and selected competing categories (2007=100), in Brazil, 2007-11
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- Figure 34: Index of new product launches in the sugar and gum confectionery category (2007=100), in Brazil, Mexico, U.S., and UK, 2007-11
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- Figure 35: Attitudes toward consumption of sugar and gum confectionery, June 2012
- A dynamic flow of new releases is the central focus of national and multinational companies
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- Figure 36: New sugar and gum confectionery products, by launch type, 2009-11
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- Figure 37: Attitudes toward consumption of sweets, by age group, June 2012
- What it means
Health and Wellness are Important for Brazilian Consumers, but Have Limited Impact on Their Habits
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- Key points
- Health and wellness do not drive consumer choices in Brazil
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- Figure 38: Attitudes toward health screening and hereditary conditions, June 2012
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- Figure 39: Attitudes toward health, June 2012
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- Figure 40: Attitudes toward healthy lifestyles, June 2012
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- Figure 41: Attitudes toward health, June 2012
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- Figure 42: Agreement with the statement “I’d rather just enjoy my life than be constantly worrying about health,” by socio-economic group, June 2012
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- Figure 43: Agreement with the statement “living a healthy life requires sacrifices,” by socio-economic group, June 2012
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- Figure 44: Attitudes toward healthy habits, June 2012
- Information about healthy products should be clear to cut through mixed messages
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- Figure 45: Attitudes toward advice about health, June 2012
- Users of candies and chewing gum are aware of health issues but do not tend to consider the products harmful
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- Figure 46: Attitudes toward consumption of candies and chewing gums, June 2012
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- Figure 47: Attitudes toward health by the frequency of consumption of candies and gums, June 2012
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- Figure 48: Attitudes toward health, by the frequency of consumption of candies and gums, June 2012
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- Figure 49: Attitudes toward health, by the frequency of consumption of candies and gums, June 2012
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- Figure 50: Attitudes toward sugar confectionery, June 2012
- Sugar-free products stand out among recent new launches
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- Figure 51: Share of new launches positioned as natural, functional, and low sugar of all new sugar and gum confectionery products in Brazil, 2007-11
- U.S. and UK
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- Figure 52: Share of new launches positioned as natural, functional, or low sugar of all new sugar and gum confectionery products in the U.S., 2007-11
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- Figure 53: Share of new launches positioned as healthy of all new sugar and gum confectionery products in the UK, 2007-11
- Other categories
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- Figure 54: Share of products with low/no/reduced sugar claims in new launches in Brazil in selected food categories , 2007-11
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- Figure 55: Share of products with natural claims in new launches in Brazil in selected food categories, 2007-11
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- Figure 56: Share of launches with functional claims in Brazil in selected food categories, 2007-11
- What it means
Young Consumers Have the Most Dynamic Relationship with Category
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- Key points
- Young adults are core consumers of the category
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- Figure 57: Average age of total population in selected countries, 2011 (est.)
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- Figure 58: Consumption of sugar and gum confectionery at least once a week, by age, June 2012
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- Figure 59: Frequency of consumption of candies and chewing gum, by age group, June 2012
- Proposed legislation poses restrictions on the children’s segment
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- Figure 60: Birthrate in selected countries (births/1000 habitants), 2011 (est.)
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- Figure 61: Share of sugar confectionery products positioned as for children of the total new launches in the category in Brazil, 2007-11
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- Figure 62: Share of sugar confectionery products positioned as for children of the total new launches in the category in the UK and U.S., 2007-11
- Young consumers have more dynamic sweets habits
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- Figure 63: Types of candy consumed, by age group, June 2012
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- Figure 64: Types of gum consumed, by age group, June 2012
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- Figure 65: Agreement with the statement “I like to try new types of sweets” and “I have bought candy that I’ve seen advertised,” by age group, June 2012
- New releases aim to attract the younger audience with new flavors, quality, and targeted campaigns
- New flavors
- Character merchandising
- Focus on Quality
- What it means
Gum Category Shows a Strong Skew Toward Under-35s
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- Key points
- Gum represents an important share of the category
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- Figure 66: Brazil retail volume and value sales of gum and candies, 2011
- Young people are the biggest consumers of gums in Brazil
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- Figure 67: Frequency of consumption of candy and gum, June 2012
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- Figure 68: Consumption of gum daily and at least once a week, by age group, June 2012
- Traditional mint is the most popular flavor, but there is room for innovation in other flavors
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- Figure 69: Type of gums purchased in the past 12 months, June 2012
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- Figure 70: Usage of mint and fruit gum, by age, June 2012
- Figure 71: Interest in new types of sweets by age group, June 2012
- Mint
- Fruit flavours
- Sugar-free gum is consumed less, but can appeal to older Brazilians
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- Figure 72: Share of sugar-free gum of the total new chewing gum launches in Brazil, 2007-11
- Figure 73: Purchasing of sugar-free gum, in the last 12 months by age, June 2012
- What it means
Appendix – The Market
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- Figure 74: Brazil retail value and volume sales of sugar and gum confectionery, 2007-17
- Figure 75: Brazil retail value sales of sugar and gum confectionery, Best- and worst-case forecasts, 2012-17
- Figure 76: Brazil retail volume sales of sugar and gum confectionery, Best- and worst-case forecasts, 2012-17
- Figure 77: Brazil retail value sales of sugar and gum confectionery, by segment, by volume, 2011
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- Figure 78: Brazil retail value sales of sugar and gum confectionery, by segment, by value, 2011
- Figure 79: Leading companies’ shares in the sugar and gum confectionery market in Brazil, by volume, 2011
- Figure 80: Leading companies’ shares in the sugar and gum confectionery market in Brazil, by value, 2011
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Appendix – The Consumer
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- Frequency of eating candy and chewing gum
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- Figure 81: Frequency of eating candy and chewing gum, June 2012
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- Figure 82: Frequency of eating candy and chewing gum, June 2012
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- Figure 83: Frequency of eating candy or chewing gum, by demographics, June 2012
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- Figure 84: Frequency of eating candy or chewing gum, by demographics, June 2012 (continued)
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- Figure 85: Frequency of eating candy, by demographics, June 2012
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- Figure 86: Frequency of eating candy, by demographics, June 2012 (continued)
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- Figure 87: frequency of eating chewing gum, by demographics, June 2012
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- Figure 88: Frequency of eating candy, by demographics, June 2012 (continued)
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- Figure 89: Attitudes toward a healthy lifestyle, by frequency of eating candy and chewing gum, June 2012
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- Figure 90: Attitudes toward a healthy lifestyle, by frequency of eating candy and chewing gum, June 2012 (continued)
- Types of candy and chewing gum bought
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- Figure 91: Types of candy bought in last 12 months, June 2012
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- Figure 92: Most popular types of candy bought in last 12 months, by demographics, June 2012
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- Figure 93: Next most popular types of candy bought in last 12 months, by demographics, June 2012
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- Figure 94: Types of candy bought in last 12 months, by frequency of eating candy, June 2012
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- Figure 95: Types of candy bought in last 12 months, by frequency of eating candy, June 2012 (continued)
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- Figure 96: Types of chewing gum bought in last 12 months, by demographics, June 2012
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- Figure 97: Types of chewing gum bought in last 12 months, June 2012
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- Figure 98: Types of chewing gum bought in last 12 months, by frequency of eating chewing gum, June 2012
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- Figure 99: Types of chewing gum bought in last 12 months, by frequency of eating chewing gum, June 2012 (continued)
- Location where candy and chewing gum is typically bought
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- Figure 100: Location where candy and chewing gum is typically bought, June 2012
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- Figure 101: Most popular location where candy and chewing gum is typically bought, by demographics, June 2012
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- Figure 102: Next most popular location where candy and chewing gum is typically bought, by demographics, June 2012
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- Figure 103: Location where candy and chewing gum is typically bought by frequency of eating candy and chewing gum, June 2012
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- Figure 104: Location where candy and chewing gum is typically bought, by frequency of eating candy and chewing gum, June 2012 (continued)
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- Figure 105: Location where candy and chewing gum is typically bought, by frequency of eating candy, June 2012
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- Figure 106: Location where candy and chewing gum is typically bought, by frequency of eating candy, June 2012 (continued)
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- Figure 107: Location where candy and chewing gum is typically bought, by frequency of eating chewing gum, June 2012
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- Figure 108: Location where candy and chewing gum is typically bought, by frequency of eating chewing gum, June 2012 (continued)
- Attitudes toward sugar confectionery
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- Figure 109: Attitudes toward sugar confectionery, June 2012
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- Figure 110: Most popular attitudes toward sugar confectionery, by demographics, June 2012
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- Figure 111: Next most popular attitudes toward sugar confectionery, by demographics, June 2012
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- Figure 112: Attitudes toward sugar confectionery, by frequency of eating candy, June 2012
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- Figure 113: Attitudes toward sugar confectionery, by frequency of eating candy, June 2012 (continued)
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- Figure 114: Attitudes toward sugar confectionery by most popular types of candy bought in last 12 months, June 2012
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- Figure 115: Attitudes toward sugar confectionery, by next most popular types of candy bought in last 12 months, June 2012
Appendix – GNPD Data
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- Figure 116: Share of new product launches within the Brazilian sugar and gum confectionery market, by segment, 2007-12
- Figure 117: Share of new product launches within the Brazilian Sugar and gum confectionery market, by company, 2007-12
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- Figure 118: Share of new product launches within the Brazilian sugar and gum confectionery market, by claim, 2007-12
- Figure 119: Share of new product launches within the Brazilian sugar and gum confectionery market, by flavor, 2007-12
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- Figure 120: Share of new product launches within the Brazilian Sugar and gum confectionery market, by type of launch, 2007-12
- Figure 121: Share of new product launches within the Brazilian gum market, by claim, 2007-12
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- Figure 122: Share of new product launches within the Brazilian Sugar and gum confectionery market, by flavor, 2007-12
- Figure 123: Share of new product launches in the Brazilian gum market, by company, 2007-12
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Appendix – Relevant Contacts
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