“Parents leading by example would be more effective than disciplining at instilling healthy habits in children and cementing parents’ status as role figures.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Trend Application
Demographic Overview
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Family Habits
Relationship with Parents
Building Relationships with Brands
Technology and Online Habits
Who are Children Influenced By?
Levels of Independence
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Family Habits
Appendix – Relationship with Parents
Appendix – Building Relationships with Brands
Appendix – Technology and Online Habits
Appendix – Who are Children Influenced By?
Appendix – Levels of Independence
17th April 2014
“Gamification of subjects, such as coding, maths or engineering will help change perceptions that these subjects are too boring or difficult and could encourage more students to choose STEM degrees and careers.” 
24th March 2014
“Health and fitness brands could ‘grow up’ with children on social networks and mobile apps, which could also lead to children being more health-conscious later in life.” |
Can today’s children do what they want without parents’ involvement?
