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Children's Lifestyles - UK - October 2011
Children's Lifestyles - UK - October 2011

“Being the digital natives, today’s children are well versed in all aspects of technology and the internet, and despite the age restrictions, an estimated 0.97 million children aged 7-12 use Facebook on a daily basis. Friends’ acceptance is an important factor driving social network adoption, but peer influence is also essential in new product discovery, especially for games, electronic gadgets, music and films.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Issues in the Market
Executive Summary
Future Opportunities

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Demographic Overview
Internet Usage
Pocket Money and Spending Habits
Leisure Habits
The Support Network
Brand Awareness
Communication
What's Important to Today's Children?
Targeting Opportunities

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internet Usage
Appendix – Pocket Money and Spending Habits
Appendix – Leisure Habits
Appendix – The Support Network
Appendix – Brand Awareness
Appendix – Communication
Appendix – What’s Important to Today’s Children
Appendix – Consumer Typologies
  • David Lloyd Leisure anticipates growing interest in tennis among children
  • Cyberbullying not too common among youth
  • Less than one third of Britons reaching 'five-a-day' goal
  • Primary school kids need to get more active, say scientists
  • Experts argue that children are losing their ability to play
View All
  • ASOS (UK retail sales)
  • Kantar Media
  • Government Actuary's Department (GAD)
  • Nintendo UK Entertainment Ltd
  • Research in Motion Uk Ltd.
author Ina Mitskavets
Senior Consumer & Lifestyles Analyst
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think-image What makes children happy?
22nd March 2012

“Being digital natives, today’s children are well versed in all aspects of technology and the internet. They display more sophisticated attitudes and habits at an earlier age and expect to have and enjoy a number of ‘adult-like’ indulgences including mobile phones, video games and beauty treatments.”