UK Technology and Wellness Market Report 2022
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The UK Technology and Wellness Market Report 2022 identifies consumers’ attitudes towards health and wellness technology, the impact of COVID-19 on the UK wellness industry and wellness tech trends, and the impact of the cost-of-living crisis on the wellness technology market and health technology trends. This report covers the health and wellness market size, market forecast, market segmentation and wellness technology trends for the UK technology and wellness market.
In recent years, consumers have been faced with intangible threats to their health due to the pandemic as well as their livelihoods, both largely out of their control and ability to influence. As a result, they are taking more active roles in areas of their lives they can control, such as their physical and mental health. Wellness technology products are well-positioned to help meet consumers’ health aspirations and give them back a sense of agency.
The cost-of-living crisis, however, will mean personal health expenditure will be under increased scrutiny, but in a post-pandemic world, consumers will look to prioritise their physical and mental health, and health and wellness technology companies can play a role in helping meet health goals.
With the cost-of-living crisis forcing consumers to rethink gym memberships, wellness technology products can enhance the value of a subscription or offer lower-priced alternatives to prevent complete cancellations. Current health technology trends have driven growth in the take-up of wearable technology which can power the use of associated apps and health platforms.
Additionally, the use of digital tools from trusted healthcare professionals, for instance, in scheduling appointments, symptom tracking and management of medication, will help normalise their use for consumers and help build confidence in their utility within the UK wellness industry.
Driving consumer engagement will continue to be one of the wellness technology market’s biggest challenges as interest in the use of wellness technology products such as health and wellbeing apps remains low. Health and wellness technology companies need to align promotional strategies with how they can support consumers in achieving their wider health outcomes rather than on the technology itself.
In the long run, health and wellness technology will evolve to offer personalised holistic management of all areas of consumer health and wellbeing. Data will be better integrated from a range of sources, such as consumers’ DNA, as well as mental and physical data. With that, however, data privacy, and transparency over data, need to be one of the top priorities for health and wellness technology companies as it is a common concern for consumers. Failure to meet consumers’ expectations in this area could erode trust in users and prevent new users from engaging with wellness technology products in the first place.
To discover more about the Wellness Technology Market, read our Health and Wellbeing Market Research, or take a look at our extensive Technology and Telecoms Market Research.
Products: TVs, watches, smartphones, consumer-facing health technologies available as apps or services (diet and nutrition, fitness, meditation and mindfulness, pregnancy and fertility, health information, symptom checkers and telemedicine).
Brands: Google (Fitbit), Samsung, Leap Fitness, MyFitnessPal, Apple, Les Mills, Myzone, OliveX, Active Nation, Wexer, NHS, Amazon, ZOE Health App, and many more.
This report, written by Joe Birch, a leading analyst in the Technology sector, delivers in-depth commentary and analysis to highlight current wellness technology trends in the technology and wellness market, and adds expert context to the numbers.
Technology offers a convenient and cost effective way to help consumer’s reach their health goals. Health and wellness technology companies need to focus on health outcomes and aspirations in order to overcome barriers to using wellness technology products as well as placing data privacy at the heart of any digital proposition. Longer term, technology’s main strength will be pulling together and analysing multiple data inputs for individuals, creating a holistic solution for their health and wellbeing.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.