“Insurers need to address issues of trust in the critical illness market, but perhaps more importantly they need to convince people of the value of the product. At the moment far too many see critical illness as a nice-to-have product. This is despite dwindling state support and statistics that suggest people are underestimating the chances of suffering from a critical illness.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Competitor Products
SWOT Analysis
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Protection Product Ownership
Critical Illness Cover Purchase Triggers
Critical Illness Cover Purchasing Behaviour
Barriers to Critical Illness Cover Ownership
Increasing the Appeal of Critical Illness Cover
Attitudes Towards Critical Illness Cover
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size
Appendix – Protection Product Ownership
Appendix – Critical Illness Cover Purchasing Behaviour
Appendix – Barriers to Critical Illness Cover Ownership
Appendix – Increasing the Appeal of Critical Illness Cover
Appendix – Attitudes Towards Critical Illness Cover
29th January 2014
“Ownership of protection products is very low among UK workers, and the income protection gap is estimated to stand at £190 billion. However, the protection gap could become the next area of focus after the successful launch of auto-enrolment in the pensions market.”
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What can the protection industry learn from other financial markets?
