“Insurers rely on advisers and the business they bring in, but should be more open minded to the possibility of growth in non-advised sales. By making policies simpler and online services easier to use, providers could tap into a group of consumers with day-to-day need for protection but no need to visit an adviser.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Competitor Products
Market SWOT Analysis
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Protection Product Ownership
Attitudes Towards Health and Finances
Level of Financial Security – Coping with an Extended Period of Ill Health
Barriers to Ownership
Willingness to Pay for Critical Illness Cover
Attitudes Towards Critical Illness Cover
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Protection Product Ownership
Appendix – Attitudes Towards Health and Finances
Appendix – Level of Financial Security – Coping with an Extended Period of Ill Health
Appendix – Barriers to Ownership
Appendix – Willingness to Pay for Critical Illness Cover
Appendix – Attitudes Towards Critical Illness Cover
19th March 2015
“The falling value of the critical illness market is evidence of an unsustainable business model built on offering unavoidably expensive comprehensive policies. However, as Mintel’s research has shown, demand for simpler, lower-cost cover remains high, creating an opportunity for cheaper illness-specific policies. This is an opportunity that Friends Life has ... 
25th September 2014
“The more data insurers can obtain about their customers, the more personalised and fair their premium quotes can be. Consumers have shown an appetite for giving up extra information in exchange for discounts, but what do you do with consumers who provide ‘negative’ data?”
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Smaller, more niche products could see growth
