Demand for critical illness (CI) policies from individuals has been in decline since 2003. Adverse media coverage surrounding claims handling and a perceived lack of transparency have tarnished the product and fostered public mistrust of the industry. The slowdown in the housing and mortgage markets has created further challenges for providers – owing to the fact that a large proportion of new CI business has traditionally been generated via the mortgage ...
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Overview
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The Consumer – Product Penetration
The Consumer – Experience of Arranging Cover
The Consumer – Take-up Barriers
The Consumer – Attitudes Towards Protection Insurance
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Appendix 1: Segmental Analysis of Product Ownership
Appendix 2: Product Profile
9th February 2009
Targeting advisers looks the best bet, tapping into their existing client contacts.
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What is the size of the CI market and how has it performed recently?
