“With an ageing population, the market could cater better for women who are leaving the sanitary protection market but entering the adult incontinence market. Closing the gap between pre- and post-menopause could come in the form of product ranges targeted to specific needs of this time in a woman’s life. On the other end, the younger demographics, who are influenced by recommendations, offer opportunities to catch women as they ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Environment
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Sanitary Protection and Feminine Hygiene Products
The Consumer – Interest in New Products
The Consumer – Attitudes Towards Sanitary Protection, Feminine Hygiene and Adult Incontinence
Consumer Typologies
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Market Share
Appendix – Brand Research
Appendix – The Consumer – Usage of Sanitary Protection and Feminine Hygiene Products
Appendix – The Consumer – Interest in New Products
Appendix – The Consumer – Attitudes Towards Sanitary Protection, Feminine Hygiene and Adult Incontinence
Appendix – Consumer Typologies
21st February 2014
“Introducing more discreet packaging and subtle branding can help overcome embarrassment as a barrier to purchasing products in the feminine hygiene markets.”
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How will the ageing population impact this market?
