The sanitary protection (sanpro) and feminine hygiene market is expected to generate sales of £297 million in 2011, an uptick of over 1% year on year. The FMCG category is highly promotional with multi-purchase and discount deals a regular feature of supermarket shelves.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Value and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
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The Consumer – Usage and Frequency
The Consumer – Teen Usage
The Consumer – Attitudes Towards Buying Sanpro
The Consumer – Health Concerns and Usage
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
Appendix – Internal Market Environment
Appendix – Brand Communication and Promotion
Appendix – Who’s Innovating?
Appendix – The Consumer – Usage and Frequency
Appendix – The Consumer – Teen Usage
Appendix – The Consumer – Attitudes towards Buying Sanpro
Appendix – The Consumer – Health Concerns and Usage
Appendix – The Consumer – Target Groups
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Combined sales of sanitary protection and feminine hygiene products hit £293 million in 2010, flat year on year. Growth of 5% is projected between 2010 and 2015.
