Dishwashing Products - UK - April 2013
Dishwashing Products - UK - April 2013

“The big issue remains how to best encourage higher penetration of dishwashers in the UK, and as a result drive increased sales of dishwasher detergents. Dispelling some of the myths about machine dishwashing, promoting the benefits and emphasising the affordability of buying and running a dishwasher, including smaller models for smaller homes, is needed to help return this segment of the market to growth.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer Usage and Purchasing
Buying Behaviour
Machine Dishwashing Problems and Interest in Solutions
Washing-Up Patterns
Attitudes Towards Washing Up

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Segment Performance
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – Consumer Usage and Purchasing
Appendix – Buying Behaviour
Appendix – Dishwasher Problems and Solutions
Appendix – Washing-Up Patterns
Appendix – Attitudes Towards Washing Up