“The big issue remains how to best encourage higher penetration of dishwashers in the UK, and as a result drive increased sales of dishwasher detergents. Dispelling some of the myths about machine dishwashing, promoting the benefits and emphasising the affordability of buying and running a dishwasher, including smaller models for smaller homes, is needed to help return this segment of the market to growth.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Usage and Purchasing
Buying Behaviour
Machine Dishwashing Problems and Interest in Solutions
Washing-Up Patterns
Attitudes Towards Washing Up
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Segment Performance
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – Consumer Usage and Purchasing
Appendix – Buying Behaviour
Appendix – Dishwasher Problems and Solutions
Appendix – Washing-Up Patterns
Appendix – Attitudes Towards Washing Up
27th February 2015
“RB’s Finish dishwasher detergents are tackling the problem of clouding and corrosion of glasses with a new formula featuring added glass protection.” 
10th April 2014
“The latest dishwasher tablets under RB’s Finish brand are looking to add value to the dishwashing category through focusing on high-performance using a product with fewer chemicals.”
|
What is behind the lack of growth in the machine dishwashing market?
