Dishwashing Products - UK - April 2012
Dishwashing Products - UK - April 2012

“While the main route to growth in machine dishwashing is through driving higher ownership of dishwashers in UK homes, existing dishwasher users could also be persuaded to do a higher proportion of their washing up using the dishwasher through product improvements and better advice on maximising dishwasher performance.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Market Segmentation
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Usage of Dishwashing Products
Dishwashing Patterns and Shopping Responsibilities
Factors Influencing Choice
Attitudes Towards Dishwashers
Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – Brand Communication and Promotion
Appendix – Usage of Dishwashing Products
Appendix – Dishwashing Patterns and Shopping Responsibilities
Appendix – Factors Influencing Choice
Appendix – Attitudes Towards Dishwashers
Appendix – Target Groups