Dishwashing Products - UK - May 2014
Dishwashing Products - UK - May 2014

"As well as encouraging more people to use dishwashers, the other main way of growing the value of the market is through persuading shoppers to trade up to more premium products. In hand dishwashing the best opportunities lie in the continued development of new fragrances and products that bridge the gap between household and personal care, while demonstrating the value of the best cleaning and protection products and how to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Frequency of Dishwashing
The Consumer – Purchasing of Dishwashing Products
The Consumer – Factors Influencing Choice of Washing-up Liquid
The Consumer – Uses for Washing-up Liquid
The Consumer – Factors Influencing Choice of Dishwasher Detergent
The Consumer – Attitudes towards Dishwashing and Dishwashers

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Segment Performance
Appendix – Brand Research
Appendix – The Consumer – Frequency of Dishwashing
Appendix – The Consumer – Purchasing of Dishwashing Products
Appendix – The Consumer – Factors Influencing Choice of Washing-up Liquid
Appendix – The Consumer – Uses for Washing-up Liquid
Appendix – The Consumer – Factors Influencing Choice of Dishwasher Detergent
Appendix – The Consumer – Attitudes towards Dishwashing and Dishwashers