Optical Goods Retailing - UK - February 2013
Optical Goods Retailing - UK - February 2013

“When retailers start discounting they grab market share, but continued use of the same tactics quickly becomes tired and less effective. In the future the best optical goods retailers need to use a more innovative range of techniques to inspire customers to buy through understanding their lifestyles, style aspirations and having a clear grasp of how different consumers perceive value for money.”

– Jane Westgarth, Senior Market Analyst

more
Report Price:
£1995.00
|
$2693.85
|
€2245.17
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Trend Application
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What People Use to Correct Their Vision
The Consumer– Recent Eye Tests and Purchases
The Consumer – Where They Purchased Optical Goods
The Consumer – Attitudes Towards Spectacles and Contact Lenses
The Consumer – Attitudes Towards Buying Glasses
The Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Trade Associations and Industry Bodies
Who’s Innovating?
Companies and Products
Advertising and Promotion
Channels to Market

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Definitions
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Consumer – What People Use to Correct Their Vision
Appendix – Consumer – Recent Eye Tests and Purchases
Appendix – Consumer– Outlets used for Prescription Glasses and Contact Lenses
Appendix – Consumer– Attitudes Towards Spectacles and Contact Lenses
Appendix – The Consumer – Attitudes Towards Buying Glasses
Appendix – The Consumer – Target Groups
Appendix – Repertoire