“When retailers start discounting they grab market share, but continued use of the same tactics quickly becomes tired and less effective. In the future the best optical goods retailers need to use a more innovative range of techniques to inspire customers to buy through understanding their lifestyles, style aspirations and having a clear grasp of how different consumers perceive value for money.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Trend Application
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What People Use to Correct Their Vision
The Consumer– Recent Eye Tests and Purchases
The Consumer – Where They Purchased Optical Goods
The Consumer – Attitudes Towards Spectacles and Contact Lenses
The Consumer – Attitudes Towards Buying Glasses
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Trade Associations and Industry Bodies
Who’s Innovating?
Companies and Products
Advertising and Promotion
Channels to Market
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Definitions
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Consumer – What People Use to Correct Their Vision
Appendix – Consumer – Recent Eye Tests and Purchases
Appendix – Consumer– Outlets used for Prescription Glasses and Contact Lenses
Appendix – Consumer– Attitudes Towards Spectacles and Contact Lenses
Appendix – The Consumer – Attitudes Towards Buying Glasses
Appendix – The Consumer – Target Groups
Appendix – Repertoire
27th May 2014
Peek is an award-winning mobile-phone app designed for eye examinations in remote locations. 
3rd December 2013
Specsavers launched its new Healthcall business in November 2013 a few months on from its purchase of Healthcall.
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