Optical Goods and Eyecare - UK - May 2008
Optical Goods and Eyecare - UK - May 2008

The market for optical goods has been growing, helped by emphasis on fashion, a faster pace of new product development and intense advertising by the largest brands and retailers. However, due to intensifying competition within the market, demand will slow in the coming years, especially for spectacles, with downward pressure on prices.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Fast Forward Trends
Market in Brief

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

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The Consumer – Attitudes
The Consumer – Further Analysis

Brand/Company

Brand/Company

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Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

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Appendix
Appendix: Vision Correction – Detailed Consumer Demographics
Appendix: Consumer Attitudes – Detailed Consumer Demographics
Appendix: Further Analysis – Detailed Consumer Demographics

Other

The Consumer – Vision Correction