“Despite the prevalence of gastrointestinal issues, the market of branded gastrointestinal remedies is up against several challenges. Sales of private label brands are eroding national brand sales, and consumers are taking a more proactive approach to their health. Creating a relationship with consumers could help to increase brand loyalty and usage.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Antacids
Segment Performance – Laxatives
Segment Performance – Stomach Remedies
Segment Performance – Antidiarrheals
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Gastrointestinal and Digestive Issues Experienced
Treating Gastrointestinal Issues
Purchasing Gastrointestinal Remedies
Product Format Usage and Interest
Attitudes toward Gastrointestinal Issues and Managing Digestive Health
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Antacids
Brand Share – Laxatives
Brand Share – Stomach Remedies
Brand Share – Antidiarrheals
Innovations and Innovators
Marketing Strategies
Key Household Purchase Measures – Information Resources Inc. Builders Panel Data
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Market Drivers
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
25th July 2014
“Pfizer’s exclusive rights to sell Nexium over the counter for the next three years will increase competition in the already highly fragmented antacids market by bringing a new major player to the segment.” 
26th March 2014
“Advertising for Gas-X addresses consumers’ concerns about gastrointestinal issues head on, helping users to feel assured that the product will provide quick symptom relief.”
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The American diet is changing, which could impact the need for OTC gastrointestinal remedies
