Sales of gastrointestinal (GI) remedies grew considerably in 2009, in part because of strong demand for over-the-counter (OTC) versions of prescription remedies such as Prilosec OTC. This growth, however, decelerated in 2010 and 2011. While significant opportunities exist in the category, it is evident that at this point in history brands must work harder than ever to garner customer loyalty and differentiate if they want to succeed in this challenging ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Antacids
Segment Performance—Laxatives
Segment Performance—Stomach Remedies
Segment Performance—Antidiarrheals
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Supermarkets
Retail Channels—Other
The Natural Channel Marketplace
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Gastrointestinal Problems
Managing Digestive Health
Remedy Types Used
Heartburn/Indigestion Aids
Laxatives
Product Selection
Importance of Product Attributes
Brand Selection
Attitudes and Concerns
Likelihood of Trying
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Antacids
Brand Share—Laxatives
Brand Share—Stomach Remedies
Brand Share—Antidiarrheals
Innovations and Innovators
Marketing Strategies
SymphonyIRI Group Builders Panel Data—Key Household Purchase Measures
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix: Trade Associations
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How have sales of antacids, laxatives, stomach remedies and diarrheal remedies fluctuated in recent years and how are they likely to change in the future?
