“Usage of wet razors and blades is highest among women aged 35-44 and those who buy beauty products from The Body Shop, specialist beauty retailers and department stores. There is potential for these retailers to focus more heavily on a whole body category, with products ranging from hair removal to body sculpting, moisturising and fragrancing.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Who’s Innovating?
Strengths and Weaknesses
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage and Frequency
The Consumer – Shaving and Hair Removal Products/Services Used
The Consumer – Important Product Features When Buying Shaving Preparations
The Consumer – Buying Behaviour for Shaving and Hair Removal Products
The Consumer – Attitudes towards Shaving/Hair Removal Products
The Consumer – Electric/battery hair removal
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Consumer – Usage and Frequency
Appendix – Consumer – Shaving and Hair Removal Products/Services Used
Appendix – Consumer – Important Product Features When Buying Shaving Preparations
Appendix – Consumer – Buying Behaviour for Shaving and Hair Removal Products
Appendix – Consumer – Attitudes towards Shaving/Hair Removal Products
Appendix – Consumer – Electric/battery Hair Removal
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Can the current consumer base be expanded?
