“Despite the increasing availability of permanent hair removal devices for use in the home, the high initial cost is still off-putting for most consumers. The convenience, flexibility and price of razors is already of high appeal to both men and women alike, although advances in lubricating strips and moisture bars are beginning to cannibalise sales, resulting in decreasing usage of shaving preparations and driving a need for more innovation in ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Market Drivers
Market Size and Forecast
Segment Performance
Market Share
Who’s Innovating?
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Product Usage, Frequency and Purchasing Amongst Men
The Consumer – Product Usage, Frequency and Purchasing Amongst Women
The Consumer – Buying Shaving and Hair Removal Products
The Consumer – Innovation in Shaving and Hair Removal
The Consumer – Attitudes Towards Hair Removal
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Brand Research – Men’s Shaving and Hair Removal
Brand Research – Women’s Shaving and Hair Removal
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Market Size and Forecast
Appendix – Who’s Innovating?
Appendix – Brand Research – Men’s Shaving and Hair Removal
Appendix – Brand Research – Women’s Shaving and Hair Removal
Appendix – The Consumer – Product Usage, Frequency and Purchasing Amongst Men
Appendix – The Consumer – Product Usage, Frequency and Purchasing Amongst Women
Appendix – The Consumer – Buying Shaving and Hair Removal Products
Appendix – The Consumer – Innovation in Shaving and Hair Removal
Appendix – The Consumer – Attitudes Towards Hair Removal
21st February 2014
“Introducing more discreet packaging and subtle branding can help overcome embarrassment as a barrier to purchasing products in the feminine hygiene markets.”
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How could the growing trend for beards spell good news for the shaving industry?
