“Retail value sales in the shaving and hair removal market stagnated in 2013; however, a focus on new product innovation has seen the category return to growth. Expanding into new and niche areas such as male body hair removal, laser and IPL (Intense Pulsed Light) home devices among others presents an opportunity to retain sales growth in the market.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Market Share
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Areas of Hair Removal
The Consumer – Hair Removal Methods
The Consumer – Reasons for Using Salon Hair Removal Services
The Consumer – Interest in New Product Development
The Consumer – Attitudes towards Body Hair
The Consumer – Attitudes towards Shaving Preparations
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Research – Men’s Shaving and Hair Removal Products
Brand Research – Women’s Shaving and Hair Removal Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Who’s Innovating?
Appendix – Brand Research
Appendix – The Consumer – Areas of Hair Removal
Appendix – The Consumer – Hair Removal Methods
Appendix – The Consumer – Reasons for Using Salon Hair Removal Services
Appendix – The Consumer – Interest in New Product Development
Appendix – The Consumer – Attitudes towards Body Hair
Appendix – The Consumer – Attitudes towards Shaving Preparations
2nd August 2016
“Unilever’s purchase of Dollar Shave Club is poised to change the face of the UK shaving market if the brand is expanded to the UK. However, further success could be seen from the male skincare side of the brand.”
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Men’s body hair removal becomes a focus for the market
