The estimated $6.3 billion 2012 sports drinks market was a casualty of the recession and its economic aftermath as consumers switched to lower-priced brands or left the market entirely. The advent of diet sports drinks has helped to drive sales since their introduction in 2009 and growth in this segment is expected to continue through 2017, taking the entire category along with it. The lower calories and reduced sugar ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Regular Sports Drinks
Segment Performance—Diet Sports Drinks
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Retail Channels—Convenience Stores
Retail Channels—Other Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Sports Drinks Usage
Consumer Attitudes and Opinions
Where Consumers Purchase Sports Drinks
Consumer Motivations
Lifestyles of Sports Drinks Users
Impact of Race and Hispanic Origin
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Regular Sports Drinks
Brand Share—Diet Sports Drinks
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI Group Builders Panel Data
Appendix: Other Useful Consumer Tables
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix: Trade Associations
17th April 2013
In a commercial that debuted during the Super Bowl, actor Tracy Morgan declares that MiO FIT will help consumers change their sports drink, and he says, in turn, change America, because of its customizable, portable format. Mintel research finds that sports drinks are the performance food and drinks most likely ...
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