CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Sports active consumers are not a homogeneous group and there are many facets of sports active consumers that affect their attitudes toward and reliance on sports foods and beverages. In this report, Mintel isolates and explores three groups of sports active consumers: Individualists, Teamers and Adventurers. These groups are defined by the kinds of sports activities they like to do “every chance” they get; however, the research findings demonstrate that ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Factors
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
Appendix: New Product Briefs
Appendix: Additional Figures from Consumer Data
Other
Market Trends
A Look at Sports Activity Among All Active Consumers
Use of and Opinions of Sports Food and Beverages Among All Active Consumers
Profiles for the 3 Groups of Active Consumers: Individualists, Teamers and Adventurers
Quantitative Results: 3 Groups of Active Consumers
Qualitative Results: The 3 Groups of Active Consumers
Future Trends
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