Mobile phones have become an essential tool that U.S. consumers rely on to navigate their lives, and following the breakthrough success of the iPad, tablets have taken on a similar role for millions of owners. Given how personal these devices are, it’s not surprising that many consumers seek to customize and supplement them with accessories, ranging from basic cases, headsets and power cables to high-end stereo docks that ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Retail Channels
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Device ownership
Accessory ownership
Acquisition methods and channels
Nature of Accessory Usage
Attitudes to and Opinions about Phone and Tablet Accessories
Impact of Race/Hispanic Origin
Impact of type of phone or tablet owned
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovation and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
8th October 2012
For the sixth time in as many years, an iPhone took the world by storm when the iPhone 5 hit shelves on Friday, September 21. Frenzied Apple fans were frustrated to find the ubiquitous 30-pin port had been replaced with the eight-pin Apple Lightning.
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Since tablet accessory sales typically are not reported separately from PC accessory sales, market size data is provided for mobile phone accessories only. Historic and projected wholesale (manufacturer to retailer) revenues for mobile phone accessories only will be provided for 2006 through 2016
