Women continue to search for reliability, effectiveness and comfort when purchasing sanitary protection and feminine supply products. However, changes in the marketplace including increased trust in private label offerings and a desire by consumers for more open and honest communication is changing the landscape. National brands are finding ways to stand out by targeting younger consumers and using “get real” messaging. Additionally, long-standing feminine care products, such as feminine washes ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Sanitary Napkins/Liners
Segment Performance—Tampons
Segment Performance—Vaginal treatments
Segment Performance—Personal Lubricants
Segment Performance—Douches
Segment Performance—Other Sanitary and Feminine Hygiene Products
Retail Channels
Retail Channels—Supermarket Sales
Retail Channels—Drug Store Sales
Retail Channels—Other Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Sanitary Protection and Feminine Supplies Usage
Tampon Product Usage Overview
Attitudes toward Tampons
Tampon Non-Users
Sanitary Pads and Pantiliners Product Usage Overview
Attitudes toward Sanitary Pads/Napkins
Sanitary Pad/Napkin Non-Users
Brand Loyalty
Sanitary Protection Preparedness
Race and Hispanic Origin
SymphonyIRI Group Builders Panel Data—Key Household Purchase Measures
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Sanitary Napkins/Liners
Brand Share—Tampons
Brand Share—Vaginal Treatments
Brand Share—Personal Lubricants
Brand Share—Douches
Brand Share—Other Sanitary and Feminine Hygiene Products
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix—Trade Associations
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The age of the consumer greatly effects what kinds of feminine hygiene products are used and needed. Life cycle products may become important
