Sanitary Protection and Feminine Supplies - US - November 2008
Sanitary Protection and Feminine Supplies - US - November 2008

This report takes an in-depth look at the sanitary protection and feminine supplies market, and details sales progress and usage patterns of both existing and new products. Although this is a mature market based primarily on necessity, product improvements and advertising finesse have softened the sensitivity margins surrounding the category, and fostered more accessibility. Among the topics and issues explored in this report are:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance—overview
Segment Performance—Sanitary Napkins
Segment Performance—Tampons
Segment Performance—Vaginal Treatments
Segment Performance—Personal Lubricants
Segment Performance—Douches
Segment Performance—Other Sanitary and Feminine Hygiene Products
Market Drivers
Retail Channels
Retail Channels—Drug stores
Retail Channels—Other

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Race and Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Qualities
Innovation and Innovators
Retail Channels—Food stores
Advertising and Promotion
Brands Purchased

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations

Other

Sanitary Protection and Feminine Supplies—Incidence of Usage
Sanitary Protection and Feminine Supplies—types used
Attitudes towards Product Usage and Reasons for not Using
Teens’ Feminine Supplies Usage
IRI/Builders—Key Household Purchase Measures