As a foundation, products for sanitary protection and feminine hygiene need to be effective, so advances in technology play a key role in the success of a product. In the past few years, advancements in the effectiveness of tampons and pads have given manufacturers the ammunition they need to embark on new ways to approach the conversation about sanitary protection and feminine hygiene products. Talking honestly with women about menstruation ...
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Sanitary Pads/Napkins/Pantiliners/Shields
Segment Performance—Tampons
Segment Performance—Vaginal Treatments
Segment Performance—Personal Lubricants
Segment Performance—Douches
Segment Performance—Other Sanitary and Feminine Hygiene Products
Retail Channels
Retail Channels—Drug Stores
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Incidence of Usage
Types and Kinds Used
Teens’ Feminine Supplies Usage
Attitudes towards Product Usage and Reasons for Not Using
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Sanitary Napkins/Pads/Pantiliners/Shields
Brand Share—Tampons
Brand Share—Vaginal Treatments
Brand Share—Personal Lubricants
Brand Share—Douches
Brand Share—Other Feminine Hygiene Products
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Brands Purchased
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders Panel Data
Appendix: Trade Associations
|
The effects of aging Baby Boomers on choices made when purchasing sanitary protection and feminine hygiene products
