Whilst the depth of interaction is greater for new media formats like applications or interactive digital games, television remains the single largest, most important way of broadcasting an idea or franchise to millions of children, quickly and easily. Those online franchises like Moshi Monsters that begin life as digital activities seek to branch out into television adverts and shows as soon as financially viable, in order to spread their brand ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
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Market Background
Consumer
Consumer
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Technology Found In Children’s Homes
Shared Activities with Children on Different Devices
Time Spent Using Technology with Children
Attitudes Towards Using Technology with Children
Children’s Technology Ownership
Children’s Tablet Usage
Second Screen Activities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Technology Found In Children's Homes
Appendix - Shared Activities With Children On Different Devices
Appendix – Time Spent Using Technology With Children
Appendix – Attitudes Towards Using Technology With Children
Appendix – Children’s Technology Ownership
Appendix – Second Screen Activities
Appendix – Tablet Usage
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How important is children’s TV in the new media landscape?
