Children's Media - UK - December 2013
Children's Media - UK - December 2013

“Access to a tablet - either through the child’s personal ownership or through shared ownership in a house - is steadily increasing, and access to video on demand streaming services will increase alongside. The ultimate success of the services will depend on how they are positioned to parents: positioning as a shared experience between parent and child, accessible anywhere, will put the services in the best possible light, and hasten their ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Background

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Technology in Children’s Homes and their Usage of It
The Consumer – Frequency with which Parents and Children Consume Media Together
The Consumer – Parents’ Attitude to In-app Purchases
The Consumer – Parents’ Attitude to Media
The Consumer – Parents’ Attitude to Streaming Video Services
The Consumer – Children’s Awareness and Feelings Towards TV Brands
The Consumer – Children’s Technology Ownership and Preferred Media Use

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Consumer – Technology in Children’s Homes and their Usage of It
Appendix – The Consumer – Frequency with Which Parents and Children Consume Media Together
Appendix – The Consumer – Parents’ Attitudes to In-app Purchases
Appendix – The Consumer – Parents’ Attitude to Media
Appendix – The Consumer – Parents’ Attitude to Streaming Video Services
Appendix – The Consumer – Children’s Awareness and Feelings Towards TV Brands
Appendix – The Consumer – Children’s Technology Ownership and Preferred Media Use