“There are fewer opportunities for today’s children to enjoy iconic shared TV moments; hence the growing importance of mainstream crossover family TV (and family-oriented gaming such as the Wii) in providing a form of collective cultural bonding between friends and between children and adults.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
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Market
Market
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Consumer
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Children’s TV and Computer Habits
What do Children Watch on TV?
What do Children Listen to on the Radio?
What do Children Read in Magazines, Comics and Newspapers?
What do Children do on the Internet via Desktops/Laptops?
What do Children do on Mobile Devices?
Children's Attitudes towards TV, Magazines, Comics and Newspapers
Children’s Attitudes towards the Internet and Technology
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Who’s Innovating?
Companies and Products Targeting Children
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Appendix – Children's TV and Computer Habits
Appendix – What do Children Watch on TV?
Appendix – What do Children Listen to on the Radio?
Appendix – What do Children Read in Magazines, Comics and Newspapers?
Appendix – What do Children do on the Internet via Desktops/Laptops?
Appendix – What do Children do on Mobile Devices?
Appendix – Children's Attitudes towards TV, Magazines, Comics and Newspapers
Appendix – Children's Attitudes towards the Internet and Technology
Appendix – Children’s Use of Social Networking Sites
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Is there a downside to multichannel children’s TV?
