“While the growth of social media has allowed more and more people to have their say about live music, there still remains a disconnect between the promoters and fans and putting on live music continues to be a very entrepreneurial activity where instinct, experience and gut feeling guides promoters in deciding what acts to put on and where.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Music Concert Attendance
Music Festival Attendance
Types of Music Concert Visited
Consumer Attitudes and Behaviour
Attitudes towards Potential Improvements and Innovations
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size Forecast Scenarios
Appendix – Music Concert Attendance
Appendix – Music Festival Attendance
Appendix – Types of Music Concert Visited
Appendix – Consumer Attitudes and Behaviour
Appendix – Attitudes towards Potential Improvements and Innovations
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