Attitudes towards Music and Cultural Events in a COVID-19 Era - UK - 2021
Attitudes towards Music and Cultural Events in a COVID-19 Era - UK - 2021

“Venues will benefit from pent-up demand from event-goers. However, livestreamed productions will remain a valuable and convenient post-pandemic asset, providing a way to engage with hardcore fans who want greater access to their favourite artists/shows. Moving forward, operators can revolutionise the consumption of cultural events. They can respond to the growing consumer interest in immersive experiences, offering livestreamed events in virtual reality direct to people’s homes, or at ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – Key Takeaways
Market Background

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Key Takeaways
Impact of COVID-19 on Consumer Behaviour
Attending Events In-person pre-COVID-19
Livestreaming Events before and during COVID-19
Future Interest in Cultural Events
Willingness to Pay for Livestreamed Events
Motivations for Livestreaming Events
Motivations for Attending Events In-person
Attitudes towards Events and the Impact of COVID-19

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – Key Takeaways
Launch Activity and Innovation

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information