This report examines the market for music concerts and festivals, which has burgeoned during the past five years, in stark contrast to the market for recorded music. In fact, the live industry has been something of a saviour for music companies and artists alike, with the consequence that acts and promoters are investing more effort in the sector to compensate for their declining recorded revenues.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Consumer
Consumer
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What do People Visit?
How Much Do Concert-goers Spend on Food?
How Much Do Concert-goers Spend on Drink?
How Much Do Concert-goers Spend on Merchandise?
What are People’s Attitudes Towards Music Concerts and Festivals?
Music Concerts and Festivals Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies, Organisations and Services
Brand Communication and Promotion
Data
Data
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Appendix – What do People Visit?
Appendix – How Much Do Concert-goers Spend on Food?
Appendix – How Much Do Concert-goers Spend on Drink?
Appendix – How Much Do Concert-goers Spend on Merchandise?
Appendix – What Are People’s Attitudes Towards Music Concerts and Festivals?
Appendix – Music Concerts and Festivals Targeting Opportunities
29th October 2010
With penetration levels failing to grow, is there scope for the performing arts to move into the Third Place? 
27th August 2010
Classical concert-goers are the among the least likely to buy drinks or food at the venue.
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The music concerts and festivals market has growth strongly during the past five years, with sales 69% higher and admissions up by 29%. However, growth has slowed in 2010, as the impact of falling consumer confidence, continued high youth unemployment and promised austerity measures, combined with high ticket prices, is felt.
