“When retailers start discounting they get a rush of new business, but continued use of the same tactics quickly becomes tired and less effective. Today’s best furniture retailers are using a more innovative range of techniques to inspire customers buy through understanding their lifestyles, style aspirations and having a clear grasp of how different consumers perceive value for money.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Applications
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Economic and Demographic Context
Broader Market Environment
Consumer Spending on Furniture for the Home
Sector Size
Strengths and Weaknesses in the Market
Competitive Context
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Purchasing Patterns for Furniture
The Consumer – Where They Shopped
The Consumer – Attitudes Towards Shopping Online
The Consumer – Factors Influencing Choice of Retailer
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Channels of Distribution
Space Allocation Analysis
Retail Product Mix
Retail Competitor Analysis
Market Shares
Advertising and Promotion
Brand Research
Retailer Profiles
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – The Consumer
Appendix – The Consumer – Purchasing Patterns for Furniture
Appendix – The Consumer – Where They Shopped
Appendix – The Consumer – Attitudes towards Shopping Online
Appendix – The Consumer – Factors Influencing Choice of Retailer
Appendix –Target Groups
27th March 2014
"It's good to see the OFT censure certain furniture retailers for dishonest pricing. It would be even better if retailers understood the importance of transparent pricing and that Sales should just be for clearing merchandise." 
28th June 2013
More than half of people use smartphones these days to access the internet. But is this going to change the way they shop online? And what does it mean for retailers?
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How important is online retailing in furniture?
